Hallmark+ Membership
Stream your Hallmark favorites, plus get more rewards & savings to shop
Plans start at $7.99/month
Here’s everything you get with Hallmark+
All new original series & movies
Watch on your favorite streaming device—new favorites and classics, too.
A free Crown Rewards membership
Earn up to 50% more points as a Hallmark+ member when you buy in stores or online.
Exclusive offers and freebies
Get savings on cards, an annual birthday gift and much more.
Even more perks to love
$5 coupon every month
Free custom card every month
Welcome, birthday and anniversary gifts
More Crown Rewards points
Choose the right plan for you!
Annual subscribers enjoy a $400 value.
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Plans |
Monthly $7.99 /month after trial |
Annual $79.99 /year after trial |
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All new original series & movies |
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| $5 monthly Gold Crown coupon |
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| Earn up to 50% more Crown Rewards points on purchases |
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| Free custom greeting card every month |
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| 30% off custom invitations, announcements & holiday photo cards |
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| Unlimited eCards |
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| Exclusive experiences & extras |
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| Hallmark Channel & Hallmark Mystery new series and movies stream next day |
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| New member welcome gift |
X |
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| Birthday gift |
X |
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| Member Anniversary gift | X | ✓ |
| Exclusive free Keepsake Ornament |
X |
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PLUS! Crown Rewards free membership benefits including: monthly free card, promotional offers and rewards |
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More ways to earn points
Earn points you can use toward future rewards and coupons.
Stream & redeem
Watch new Hallmark+ shows and movies and earn points to redeem in store or online.
Shopping online and in store
Earn points by shopping online and at your local Gold Crown store. Plus, Hallmark+ members earn even more points while they shop.
Still have questions?
*More points for every $1 spent: Use your Crown Rewards card/number to get this offer with every purchase. Valid until canceled or modified only at Hallmark Gold Crown stores in the U.S.A., Hallmark.com and in the Hallmark Cards Now app. If current Crown Rewards platinum member, you will receive 25% more points for a total of 50% more points per $1 spent. This offer is ONLY on dollars spent and does not apply to Bonus Points. Not valid on gift card purchases, postage stamps and past purchases. No cash value. Offer may be canceled or modified at any time. Points will be credited once purchase has been fully processed. Points can be verified online at Hallmark.com/MyCrownRewards and in the Hallmark Cards Now app.
*Free custom greeting card (Reg. $4.99): Offer valid through the date indicated at Hallmark.com and in the Hallmark Cards Now app until canceled or modified. Valid on individual cards only. Not valid on past purchases. Hallmark.com orders require U.S. billing and shipping addresses. Consumer is responsible for any applicable sales tax.
*Unlimited Hallmark eCards: Valid only at Hallmark.com and in the Hallmark Cards Now app until canceled or modified.
*30% off invitations, announcements and holiday photo cards: Minimum five card purchase required to receive offer. May not be combined with other coupons. Valid only at Hallmark.com on select Custom cards until canceled or modified. Not valid on past purchases. Hallmark.com orders require U.S. billing and shipping addresses. Consumer is responsible for any applicable sales tax.
*Monthly $5 Gold Crown coupon: Minimum $5.00 purchase, before taxes, required to receive offer. Limit one offer whether in store or online. May not be combined with other coupons. Not valid on gift card purchases, postage stamps, Hallmark+ membership purchases and past purchases. See store for any additional exclusions. Must be a Hallmark+ member to receive this offer. Offer valid through date(s) indicated only at participating Hallmark Gold Crown stores in the U.S.A. or Hallmark.com or in the Hallmark Cards Now app. Offer may be redeemed only once, whether in store or online or Hallmark Cards Now app. To redeem in store, coupon must be surrendered at time of purchase or official digital format must be presented at time of purchase. To redeem on online, online promo code must be used. Online orders require U.S. billing and shipping addresses. No cash value, credit or change will be given. Customer is responsible for any applicable sales tax. No photocopied, photographed, scanned, mechanically or digitally reproduced or altered coupons accepted. This offer is exclusively for you; coupon may not be redistributed. Internet redistribution strictly prohibited. Coupon fraud is punishable by law. Other exclusions may apply. Offer may be canceled or modified at any time.
*Exclusive Hallmark Keepsake Ornament: Exclusions: Limit one free exclusive Keepsake Ornament per Hallmark+ subscription whether redeemed in store or online. Subject to availability. Must be an annual Hallmark+ member to receive this offer. Visit your local Hallmark Gold Crown Store by the date(s) indicated to receive your free gift. Coupon, or official digital format, is required to redeem offer in store. Paper coupon must be surrendered at time of purchase or use your online promo code at Hallmark.com or in the Hallmark Cards Now app. Offer valid only at participating Hallmark Gold Crown stores in the U.S.A. or Hallmark.com or in the Hallmark Cards Now app. Hallmark.com orders require U.S. billing and shipping addresses. Consumer is responsible for any applicable sales tax. This item ships for free and does not count toward $30 or more free shipping. No cash value. Offer may be canceled or modified at any time. This offer is exclusively for you; coupon may not be redistributed. Internet redistribution strictly prohibited. No photocopied, photographed, scanned, mechanically or digitally reproduced or altered coupon accepted. Online code may not be redistributed. Coupon fraud is punishable by law. Retailer retains coupon. If the subscriber has an annual Hallmark+ subscription and joins the program by July 13, 2025, the subscriber will be eligible for one coupon for an exclusively designed Keepsake Ornament of Hallmark Marketing Company’s choosing each year. Must have a linked Crown Rewards account to your Hallmark+ subscription to be eligible. The coupon will be available for redemption in August 2025 at a Hallmark Gold Crown Store, on the Hallmark.com website, or in the Hallmark Cards Now application. The coupon will be valid for 30 days.
*Free birthday gift: Exclusions: Limit one Birthday Gift per Hallmark+ subscription whether redeemed in store or online. Subject to availability. Must be an annual Hallmark+ member to receive this offer. Visit your local Hallmark Gold Crown Store by the date(s) indicated to receive your free gift. Coupon, or official digital format, is required to redeem offer in store. Paper coupon must be surrendered at time of purchase or use your online promo code at Hallmark.com or in the Hallmark Cards Now app. Offer valid only at participating Hallmark Gold Crown stores in the U.S.A. or Hallmark.com or in the Hallmark Cards Now app. Hallmark.com orders require U.S. billing and shipping addresses. Consumer is responsible for any applicable sales tax. This item ships for free and does not count toward $30 or more free shipping. No cash value. Offer may be canceled or modified at any time. This offer is exclusively for you; coupon may not be redistributed. Internet redistribution strictly prohibited. No photocopied, photographed, scanned, mechanically or digitally reproduced or altered coupon accepted. Online code may not be redistributed. Coupon fraud is punishable by law. Retailer retains coupon.
The coupon must be used within 30 days of the subscriber’s birthday and does not rollover year-to-year. A subscriber’s birthday will be based upon the birthday for that subscriber in Hallmark Marketing Company’s records. Must add birthday to your Hallmark profile and be an active Hallmark+ member 5 days before actual self-reported birth date.
*New-member welcome gift: Exclusions: Limit one Welcome gift per Hallmark+ subscription whether redeemed in store or online. Subject to availability. Must be an annual Hallmark+ member to receive this offer. Visit your local Hallmark Gold Crown Store by the date(s) indicated to receive your free gift. Coupon, or official digital format, is required to redeem offer in store. Paper coupon must be surrendered at time of purchase or use your online promo code at Hallmark.com or in the Hallmark Cards Now app. Offer valid only at participating Hallmark Gold Crown stores in the U.S.A. or Hallmark.com or in the Hallmark Cards Now app. Hallmark.com orders require U.S. billing and shipping addresses. Consumer is responsible for any applicable sales tax. This item ships for free and does not count toward $30 or more free shipping. No cash value. Offer may be canceled or modified at any time. This offer is exclusively for you; coupon may not be redistributed. Internet redistribution strictly prohibited. No photocopied, photographed, scanned, mechanically or digitally reproduced or altered coupon accepted. Online code may not be redistributed. Coupon fraud is punishable by law. Retailer retains coupon.
*Free Annual Member Anniversary gift: If the subscriber has an annual Hallmark+ subscription and renews, the subscriber will be eligible for one coupon for an Annual Member Anniversary gift of Hallmark Marketing Company’s choosing. Must have a linked Crown Rewards account to your Hallmark+ subscription to be eligible. The coupon will be issued for redemption on or around your renewal date each year at a Hallmark Gold Crown Store, on the Hallmark.com website, or in the Hallmark Cards Now application. The coupon will be valid for 30 days.
*Exclusive experiences: Must be an annual Hallmark+ member to receive this offer.