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Crown Rewards

Do good, get good back.

Crown Rewards

Crown Rewards members get rewarded with exclusive benefits and savings to make it easier for their caring spirit to shine.

three hearts

How it works

Keep putting good in the world. We’ll send good things your way.


The benefits just keep adding up


Convert points to rewards

Enjoy your rewards, on demand. Minimum 600 points required.

step 1
Sign in

Visit the Crown Rewards section of your account.

Step 2

Choose your Reward amount

In the “Crown Rewards” section, select the amount of Reward Dollars you want to convert.

step 3

Spend Reward Dollars

Use them online immediately, or in store within 24 hours. We’ll send you an email, too!

platinum members

when you reach Platinum status

Reach 2,500 points to become a Platinum member and earn 25% more points for every $1 you spend with us.

Crown Rewards Program Terms and Conditions and Frequently Asked Questions

*Save $5 on your next purchase: This member exclusive offer coupon will arrive in the Crown Rewards welcome email. Coupon is required to redeem offer in store and must be surrendered at time of purchase. To use on, online promo code must be used to redeem offer. Offer valid only at Hallmark Gold Crown stores in the U.S.A. or at on a single store/online visit. orders require U.S. billing and shipping addresses. Limit one offer per member whether in store or online. May not be combined with other offers, including coupons and promotional merchandise. May not be combined with any other offer requiring an online code. Crown Rewards Dollars cannot be used online with this offer. Not valid on gift card purchases, postage stamps, past purchases or sale and clearance-priced merchandise. Not valid on sites or apps other than Customer is responsible for any applicable sales tax and shipping and handling. No cash value. See store for any additional exclusions. Offer may be cancelled or modified at any time. This offer is exclusive for you; coupon may not be redistributed. Internet redistribution strictly prohibited. No photocopied, photographed, scanned, mechanically or digitally reproduced or altered coupon accepted. Online code may not be redistributed. Coupon fraud is punishable by law.

*Earn Points, Get Rewarded: Points may be converted into Reward Dollars once a member has earned 600 points in a given calendar year. The timing and delivery of the issuance of Reward Dollars will be at Hallmark’s discretion.

*Spend Reward Dollars: Members may convert points to rewards at any time on when the point balance is 600 or more.

*Free shipping on $30+ for Crown Rewards members: Valid at on standard ground shipping only. Must sign in to Crown Rewards account to get offer. Not valid on past purchases or Sign & Send®. Valid for purchases of sale-priced merchandise, and may be combined with other offers. Net purchase, after application of other offers and coupons, including Reward/Bonus Dollars, must be at least $30.00 to qualify for free shipping. Offer may be cancelled or modified at any time. orders require U.S. billing and shipping addresses. See full terms.