Notice to California Residents: California Privacy Notice

This California Privacy Notice is Updated and Effective as of February 22, 2022

This notice supplements Hallmark Card, Incorporated’s (“Hallmark”) privacy policy and applies only to California residents. This California Privacy Notice sets forth the expanded disclosures and rights for California Consumers regarding their Personal Information, as required by the California Consumer Privacy Act (“CCPA”). Terms (including defined capitalized terms) used in this California Privacy Notice have the same meanings given in the CCPA and the regulations of the Attorney General implementing the CCPA, unless otherwise defined.

Personal Information We Collect

The Personal Information we collect about you will depend upon how you use Hallmark Properties or otherwise interact with us. Accordingly, we may not collect all of the below information about you.

We may collect additional categories of personal information or use it for different purposes, and will do so after providing you notice and obtaining your consent to the extent such notice and consent is required by the CCPA.

CONTENTS

Categories of Personal Information

Exercising Your California Access, Deletion and Do Not Sell Rights
Other California Privacy Rights

Categories of Personal Information

Personal Identifiers (such as name, mailing address, IP address, email address or account name)


We may collect this type of information from:

  • Consumers;
  • Cookies and tracking technologies;
  • Third party social media companies;
  • Third party business partners;
  • We may also generate these identifiers internally, such as a Crown Rewards membership number.

We may use this type of information for:

  • Providing our services to you and allowing you to participate in the features the Hallmark Properties offer;
  • Recognizing you across devices so as to improve your experience with us;
  • Identifying your preferences and tailor our content and recommendations for you;
  • Processing your transactions;
  • Providing information on products/services we think you may be interested in;
  • Responding to your requests for information;
  • Verifying your identity, including without limitation, for purposes of product reviews;
  • Investigating and preventing fraud, illegal activities, and activities that violate our policies, and resolving technical issues reported about the Hallmark Properties;
  • Improving our services and marketing endeavors;
  • For internal business purposes;
  • Contacting you regarding your use of the services and, in our discretion, changes to our policies;
  • Facilitating your job search, process your employment application, and prepare related governmental and internal statistics reports;
  • Complying with the law and protecting the safety, rights, property, or security of Hallmark, the Hallmark Properties, consumers, and the general public;
  • Other purposes disclosed to you at the time you provide your information, or otherwise with your consent.

We may disclose this type of information to:

  • Third party service providers;
  • Affiliates and subsidiaries;
  • Independent retailers;
  • Third parties whose features are integrated with the Hallmark Properties, such as social media companies;
  • Third party advertising and analytics companies;
  • Responding to your requests for information;
  • Third parties with whom we have joint marketing and similar arrangements;
  • Law enforcement, government entities, or others if required by law or in connection with court proceedings (such as pursuant to subpoenas or court orders);
  • Third parties who may acquire your information as a result of a merger, acquisition or other ownership transition;
  • Third parties when you agree to or direct that we share your information with them.

Categories of Third Parties to Whom this Type of Information is Sold

Third party advertising, analytics, and similar third parties may have access to this data through cookies and similar technologies, and this may be considered a sale under CCPA under certain circumstances.

Categories of Personal Information Described in 1798.80(e) (such as such as name, signature, address or phone number)


Note: Information in this category may overlap with other categories.

We may collect this type of information from:

  • Consumers;
  • Cookies and tracking technologies;
  • Third party social media companies;
  • Third party business partners;

We may use this type of information for:

  • Providing our services to you and allowing you to participate in the features the Hallmark Properties offer;
  • Recognizing you across devices so as to improve your experience with us;
  • Identifying your preferences and tailor our content and recommendations for you;
  • Processing your transactions;
  • Providing information on products/services we think you may be interested in;
  • Responding to your requests for information;
  • Verifying your identity, including without limitation, for purposes of product reviews;
  • Investigating and preventing fraud, illegal activities, and activities that violate our policies, and resolving technical issues reported about the Hallmark Properties;
  • Improving our services and marketing endeavors;
  • For internal business purposes;
  • Contacting you regarding your use of the services and, in our discretion, changes to our policies;
  • Facilitating your job search, process your employment application, and prepare related governmental and internal statistics reports;
  • Complying with the law and protecting the safety, rights, property, or security of Hallmark, the Hallmark Properties, consumers, and the general public;
  • Other purposes disclosed to you at the time you provide your information, or otherwise with your consent.

We may disclose this type of information to:

  • Third party service providers;
  • Affiliates and subsidiaries;
  • Independent retailers;
  • Third parties whose features are integrated with the Hallmark Properties, such as social media companies;
  • Third party advertising and analytics companies;
  • Third parties with whom we have joint marketing and similar arrangements;
  • Law enforcement, government entities, or others if required by law or in connection with court proceedings (such as pursuant to subpoenas or court orders);
  • Third parties who may acquire your information as a result of a merger, acquisition or other ownership transition;
  • Third parties when you agree to or direct that we share your information with them.

Categories of Third Parties to Whom this Type of Information is Sold

Third party advertising, analytics, and similar third parties may have access to this data through cookies and similar technologies, and this may be considered a sale under CCPA under certain circumstances.

Protected classification characteristics (such as age, gender, race, ethnicity, religion, marital status, and veteran/military status)


We may collect this type of information from:

  • Consumers;

We may use this type of information for:

  • Providing our services to you and allowing you to participate in the features the Hallmark Properties offer;
  • Identifying your preferences and tailor our content and recommendations for you;
  • Verifying your identity, including without limitation, for purposes of product reviews;
  • Investigating and preventing fraud, illegal activities, and activities that violate our policies, and resolving technical issues reported about the Hallmark Properties;
  • Improving our services and marketing endeavors;
  • For internal business purposes;
  • Facilitating your job search, process your employment application, and prepare related governmental and internal statistics reports;
  • Complying with the law and protecting the safety, rights, property, or security of Hallmark, the Hallmark Properties, consumers, and the general public;
  • Other purposes disclosed to you at the time you provide your information, or otherwise with your consent.

We may disclose this type of information to:

  • Third party service providers;
  • Affiliates and subsidiaries;
  • Independent retailers;
  • Third parties whose features are integrated with the Hallmark Properties, such as social media companies;
  • Third party advertising and analytics companies;
  • Third parties with whom we have joint marketing and similar arrangements;
  • Law enforcement, government entities, or others if required by law or in connection with court proceedings (such as pursuant to subpoenas or court orders);
  • Third parties who may acquire your information as a result of a merger, acquisition or other ownership transition;
  • Third parties when you agree to or direct that we share your information with them.

Categories of Third Parties to Whom this Type of Information is Sold

  • Third party advertising, analytics, and similar third parties may have access to this data through cookies and similar technologies, and this may be considered a sale under CCPA under certain circumstances.

Commercial information (such as what you purchase or consider purchasing from us and other requests you make)


We may collect this type of information from:

  • Consumers;
  • Cookies and tracking technologies;
  • Third party social media companies;
  • Third party business partners;

We may use this type of information for:

  • Providing our services to you and allowing you to participate in the features the Hallmark Properties offer;
  • Identifying your preferences and tailor our content and recommendations for you;
  • Processing your transactions;
  • Investigating and preventing fraud, illegal activities, and activities that violate our policies, and resolving technical issues reported about the Hallmark Properties;
  • Improving our services and marketing endeavors;
  • Internal business purposes;
  • Complying with the law and protecting the safety, rights, property, or security of Hallmark, the Hallmark Properties, consumers, and the general public;
  • Other purposes disclosed to you at the time you provide your information, or otherwise with your consent.

We may disclose this type of information to:

  • Third party service providers;
  • Affiliates and subsidiaries;
  • Independent retailers;
  • Third parties whose features are integrated with the Hallmark Properties, such as social media companies;
  • Third party advertising and analytics companies;
  • Third parties with whom we have joint marketing and similar arrangements;
  • Law enforcement, government entities, or others if required by law or in connection with court proceedings (such as pursuant to subpoenas or court orders);
  • Third parties who may acquire your information as a result of a merger, acquisition or other ownership transition;
  • Third parties when you agree to or direct that we share your information with them.

Categories of Third Parties to Whom this Type of Information is Sold

  • Third party advertising, analytics, and similar third parties may have access to this data through cookies and similar technologies, and this may be considered a sale under CCPA under certain circumstances.

Geolocation data (such as the location of your computer or mobile device)


We may collect this type of information from:

  • Consumers;
  • Cookies and tracking technologies;

We may use this type of information for:

  • help us show you the nearest stores to your location.

We may disclose this type of information to:

  • Third party service providers;
  • Affiliates and subsidiaries;
  • Independent retailers;
  • Third parties whose features are integrated with the Hallmark Properties, such as social media companies;
  • Third party advertising and analytics companies;
  • Third parties with whom we have joint marketing and similar arrangements;
  • Law enforcement, government entities, or others if required by law or in connection with court proceedings (such as pursuant to subpoenas or court orders);
  • Third parties who may acquire your information as a result of a merger, acquisition or other ownership transition;
  • Third parties when you agree to or direct that we share your information with them.

Categories of Third Parties to Whom this Type of Information is Sold

  • Third party advertising, analytics, and similar third parties may have access to this data through cookies and similar technologies, and this may be considered a sale under CCPA under certain circumstances.

Internet or Electronic Network Activity (such as browsing history, search history, banners you click, and pages you visit on our site)


We may collect this type of information from:

  • Consumers;
  • Cookies and tracking technologies;
  • Third party social media companies;
  • Third party business partners, such as data analytics providers, data brokers, advertising networks, or joint marketing partners. ;

We may use this type of information for:

  • Providing our services to you and allowing you to participate in the features the Hallmark Properties offer;
  • Recognizing you across devices so as to improve your experience with us;
  • Identifying your preferences and tailor our content and recommendations for you;
  • Investigating and preventing fraud, illegal activities, and activities that violate our policies, and resolving technical issues reported about the Hallmark Properties;
  • Improving our services and marketing endeavors;
  • Internal business purposes;
  • Complying with the law and protecting the safety, rights, property, or security of Hallmark, the Hallmark Properties, consumers, and the general public;
  • Other purposes disclosed to you at the time you provide your information, or otherwise with your consent.

We may disclose this type of information to:

  • Third party service providers;
  • Affiliates and subsidiaries;
  • Third parties whose features are integrated with the Hallmark Properties, such as social media companies;
  • Third party advertising and analytics companies;
  • Third parties with whom we have joint marketing and similar arrangements;
  • Law enforcement, government entities, or others if required by law or in connection with court proceedings (such as pursuant to subpoenas or court orders);
  • Third parties who may acquire your information as a result of a merger, acquisition or other ownership transition;
  • Third parties when you agree to or direct that we share your information with them.

Categories of Third Parties to Whom this Type of Information is Sold

  • Third party advertising, analytics, and similar third parties may have access to this data through cookies and similar technologies, and this may be considered a sale under CCPA under certain circumstances.

Sensory data (such as audio, electronic, visual or similar information)

We may collect this type of information from:

  • Consumers;

We may use this type of information for:

  • Providing our services to you and allowing you to participate in the features the Hallmark Properties offer;
  • Verifying your identity, including without limitation, for purposes of product reviews;
  • Investigating and preventing fraud, illegal activities, and activities that violate our policies, and resolving technical issues reported about the Hallmark Properties;
  • Internal business purposes;
  • Facilitating your job search, process your employment application, and prepare related governmental and internal statistics reports;
  • Other purposes disclosed to you at the time you provide your information, or otherwise with your consent.

We may disclose this type of information to:

  • Third party service providers;
  • Affiliates and subsidiaries;
  • Third parties whose features are integrated with the Hallmark Properties, such as social media companies;
  • Third party advertising and analytics companies;
  • Third parties with whom we have joint marketing and similar arrangements;
  • Law enforcement, government entities, or others if required by law or in connection with court proceedings (such as pursuant to subpoenas or court orders);
  • Third parties who may acquire your information as a result of a merger, acquisition or other ownership transition;
  • Third parties when you agree to or direct that we share your information with them.

Biometric information


We may collect this type of information from:

  • Consumers;

We may use this type of information for:

  • Providing our services to you and allowing you to participate in the features the Hallmark Properties offer;
  • For other purposes disclosed to you at the time you provide your information, or otherwise with your consent.

We may disclose this type of information to:

  • Third party service providers;
  • Affiliates and subsidiaries;
  • Law enforcement, government entities, or others if required by law or in connection with court proceedings (such as pursuant to subpoenas or court orders);
  • Third parties who may acquire your information as a result of a merger, acquisition or other ownership transition;
  • Third parties when you agree to or direct that we share your information with them.

Inferences drawn from other personal information (such as preferences, characteristics, predispositions and behaviors)


We may collect this type of information from:

  • Consumers;
  • Cookies and tracking technologies;
  • Third party social media companies;
  • Third party business partners, such as data analytics providers, data brokers, advertising networks, or joint marketing partners. ;

We may use this type of information for:

  • Identifying your preferences and tailor our content and recommendations for you;
  • Improving our services and marketing endeavors;
  • For internal business purposes;
  • Other purposes disclosed to you at the time you provide your information, or otherwise with your consent.

We may disclose this type of information to:

  • Third party service providers;
  • Affiliates and subsidiaries;
  • Independent retailers;
  • Third parties whose features are integrated with the Hallmark Properties, such as social media companies;
  • Third party advertising and analytics companies;
  • Third parties with whom we have joint marketing and similar arrangements;
  • Law enforcement, government entities, or others if required by law or in connection with court proceedings (such as pursuant to subpoenas or court orders);
  • Third parties who may acquire your information as a result of a merger, acquisition or other ownership transition;
  • Third parties when you agree to or direct that we share your information with them.

We do not share this information.

Exercising Your California Access, Deletion and Do Not Sell Rights


California Consumers have the right to request: (1) that we disclose to you what Personal Information we collect, use, disclose, and sell, including the right to request that we provide to you the specific pieces of Personal Information we have collected about you in the prior 12 months ("Right to Know"); (2) that we delete the Personal Information we collect about you ("Right to Delete"); and (3) to opt-out from the sale of their Personal Information, all subject to exceptions set forth in the CCPA. More information on each of these rights is below.

In your request, you must provide enough information to allow us to verify you are the person about whom we collected personal information, or their authorized representative. You must also describe your request with enough detail so that we can understand, evaluate and respond to it. We can’t respond to your request if we can’t verify your identity. Making such a request does not require you to create an account with us, and we will only use the information you provide in a request to verify your identity.

Agents: If you are an authorized representative submitting a request on a user’s behalf, please complete the applicable request form per the instructions below. You may also make a request on behalf of your minor child. We will follow up to request a signed, written permission signed by the individual who is the subject of the request authorizing you to make the request on their behalf. The written permission must state your full legal name, the full legal name of the individual who is the subject of the request and needs to be clear about the permission granted. Alternatively, you may submit a copy of a power of attorney under Probate Code sections 4000-4465. In either case, please also indicate in your email the nature of your request. The consumer’s identity, in addition to your own, will need to be independently verified in order for us to be able to fulfill your request. We may also ask the consumer to directly confirm with us that they provided you permission to submit a request. Please keep in mind that if we do not receive adequate proof that you are authorized to act on the consumer’s behalf, we may deny the request.

If you have questions about any of these rights, please call us at 1-877-203-2262.

California Consumers have the right to not receive discriminatory treatment for exercising CCPA rights. We will not discriminate against you for exercising your CCPA rights.

Right to Know

In accordance with the CCPA, California Consumers have the right to know what information we have collected about you.

If you are a California Consumer and would like to request information about the Personal Information we have collected about you in the prior 12 months, please complete this form or call 1-877-203-2262 to proceed with this request.

Right to Delete

In accordance with the CCPA, California Consumers have the right to request that we delete the information we have collected from you.

If you are a California Consumer and would like us to delete Personal Information we have collected from you, please complete this form or call 1-877-203-2262 to proceed with this request.

Verifying ‘Right to Know’ and ‘Right to Delete’ Requests

Please note that we will take steps to verify your identity in order to fulfill your request. We will first verify your email address is active and we will take steps to verify the information you provide to us.

In order to verify your identity, we will request that you provide: your name, email address, phone number, and mailing address.

If we are unable to verify that the individual submitting the request is the same individual about whom we have collected information (or someone authorized by that individual to act on their behalf), we will not be able to process the request.

Other Important Information

Requests to Know

In order to have us provide specific pieces of information, we will require a signed declaration under penalty of perjury that you are the consumer whose Personal Information is the subject of the request.

Requests to Delete

To ensure that we do not delete your personal information in response to a fraudulent request, once you submit the request, we may follow up to confirm that you want your information to be deleted.

Do Not Sell

The CCPA also provides California Consumers a right to request to opt-out of the sale of Personal Information. Hallmark does not sell consumer information to third parties for monetary compensation. Hallmark does engage in online advertising practices (and certain analytics or similar activities), such as to provide you relevant marketing messages, which may potentially be considered “sales” under the CCPA under certain circumstances.

To help you manage the tracking of your information, including browsing history and targeted marketing efforts, you can take action by opting out of cookies and device ID tracking. To opt-out of cookies set by 3rd parties that may be considered "sales" under the CCPA, click here:

Please read the “How We Use Your Information” section of the policy for more information on how you can manage your privacy via third parties. The Digital Advertising Alliance also offers tools for California consumers to send requests under the CCPA to opt out of the sale of personal information by some or all of the participating companies.

Users Younger than Age 16

Hallmark does not knowingly sell Personal Information of minors younger than 16 years of age.

Other California Privacy Rights


California’s “Shine the Light” law (Civil Code Section 1798.83, also known as S.B. 27) allows California residents to request from companies conducting business in California certain information relating to third parties to which the company has disclosed certain categories of personal information during the preceding year for the third parties’ direct marketing purposes.  Alternatively, the law provides that a company may comply, as Hallmark does, by disclosing in its privacy policy that it provides consumers choice (opt in or opt out) regarding sharing personal information with third parties for those third parties’ direct marking purposes, and information on how to exercise that choice.  As stated in this Privacy Policy, Hallmark provides you choice prior to sharing your personal information with third parties for their direct marketing purposes.  If you do not opt-in or if you opt-out at the time we offer that choice, we do not share your information with that identified third party for its direct marketing purposes.

If you are a California resident and you have questions about our practices with respect to sharing information with third parties for their direct marketing purposes and your ability to exercise choice, please write to us at Hallmark Consumer Care; P.O. Box 419034; Kansas City, MO 64141, or call 1-800-HALLMARK. You must put the statement “Your California Privacy Rights” in your writing if you choose to write to us at the designated mailing address. You must include your name, street address, city, state, and zip code. We are not responsible for notices that are not labeled or sent properly, or do not have complete information.