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California Privacy Notice

This California Privacy Notice is Updated and Effective as of June 27, 2023.

This notice supplements Hallmark Card, Incorporated’s (“Hallmark”) privacy policy and applies only to California residents.. This California Privacy Notice sets forth the disclosures and rights for California Consumers regarding their Personal Information, as required by the California Consumer Privacy Act of 2018 ("CCPA"), the California Privacy Rights Act of 2020 ("CPRA"), and any implementing regulations adopted thereunder. Terms (including defined capitalized terms) used in this California Privacy Notice have the same meanings given in the CCPA and CPRA and the associated regulations, unless otherwise defined.

California Consumers have the right to request: (1) that we disclose to you what Personal Information we collect, use, disclose, and sell, including the right to request that we provide to you the categories and specific pieces of Personal Information we have collected about you ("Right to Know"); (2) that we delete the Personal Information we collect about you ("Right to Delete"); (3) that we correct inaccurate Personal Information we hold about you (“Right to Correct”), (4) to opt-out from the sharing of your Personal Information and Sensitive Personal Information to a third party for cross-context behavioral advertising (i.e., targeted advertising) (“Right to Opt-Out of Sharing”), (5) to opt-out from the sale of their Personal Information and Sensitive Personal Information (“Right to Opt-Out of Sale”), and (6) that we limit the use or disclosure of your Sensitive Personal Information to purposes set forth in the statute, including that use which is necessary and anticipated to perform the services or provide the goods reasonably expected by an average consumer who requests those goods or services (“Right to Limit The Use and Disclosure of Sensitive Personal Information”), all subject to the meanings and exceptions set forth in the CCPA and CPRA. More information on each of these rights is below.

In your request, you must provide enough information to allow us to verify you are the person about whom we collected personal information, or their authorized representative. You must also describe your request with enough detail so that we can understand, evaluate and respond to it. We can’t respond to your request if we can’t verify your identity. Making such a request does not require you to create an account with us, and we will only use the information you provide in a request to verify your identity.

Verifying Your Requests

We will take reasonable steps to verify your identity based upon the information you provide and the type of request you are making.

When you exercise your Right to Know, Right to Delete, and/or Right to Correct, we may ask that you provide us with information, beyond your full name, in order to verify your identity and fulfill your request. If we are unable to verify that the individual submitting the request is the same individual about whom we have collected information (or someone authorized by that individual to act on their behalf), we will not be able to process the request.

Agents

If you are an authorized representative submitting a request on a user’s behalf, please complete the applicable request per the instructions below. We will follow up to request a signed, written permission signed by the individual who is the subject of the request authorizing you to make the request on their behalf. The written permission must state your full legal name, the full legal name of the individual who is the subject of the request and needs to be clear about the permission granted. Alternatively, you may submit a copy of a power of attorney under Probate Code sections 4000-4465. In either case, please also indicate in your email the nature of your request. The consumer’s identity, in addition to your own, will need to be independently verified in order for us to be able to fulfill your request. We may also ask the consumer to directly confirm with us that they provided you permission to submit a request. Please keep in mind that if we do not receive adequate proof that you are authorized to act on the consumer’s behalf, we may deny the request.

Right to Know

California Consumers have the right to know what information we have collected about you (the categories and the specific pieces of information).

If you are a California Consumer and would like to exercise your Right to Know, please submit your request online or call us at 1-877-203-2262.

In order to have us provide specific pieces of information, we may require a signed declaration under penalty of perjury that you are the consumer whose Personal Information is the subject of the request.

Right to Data Portability: As part of your right to access/know, you also have the right to obtain your personal information for purposes of transmitting to another entity. Submit your request online.

Right to Delete

California Consumers have the right to request that we delete information we have collected from you. If you are a California Consumer and would like to exercise your Right to Delete, please submit your request online or call us at 1-877-203-2262.

Please note that as part of the verification process, once you submit a request to delete, we may follow up and require you to confirm that you want your information deleted.

Right to Correct Inaccurate Information

California Consumers have the right to request that we correct inaccurate information we hold about you. If you are a California Consumer and would like to exercise your Right to Correct, please submit your request online or call us at 1-877-203-2262.

Right to Limit the Use and Disclosure of Sensitive Personal Information

As disclosed below, we may collect certain information which is considered Sensitive Personal Information under California law. This includes: account login, financial account, debit card, or credit card number in combination with any required security or access code; precise geolocation; racial or ethnic origin, religious or philosophical beliefs, or union membership; contents of a consumer's greeting card messages, including but not limited to biometric information as related to voice recording data for video greetings.

If you are a California Consumer and would like to limit our use or disclosure of such Sensitive Personal Information, please submit your request online or call us at 1-877-203-2262.

Do Not Sell My Personal Data or Share For Cross Contextual Behavioral Advertising

California Consumers have the right to opt-out of the sale of your Personal Information or Sensitive Personal Information. Hallmark does not sell Personal Information for monetary compensation.

California Consumers also have the right to opt-out of the sharing of your Personal Information or Sensitive Personal Information to a third party for cross-context behavioral advertising (i.e., targeted advertising), whether or not for monetary or other valuable consideration.

If you are a California Consumer and would like exercise your Right to Opt Out of “Sales” or Right to Opt-Out of “Sharing” for Cross Contextual Behavioral Advertising, please submit your request online.

Cookie Based Opt Outs for Do Not Sell My Personal Information or Share for Cross Contextual Behavioral Advertising

Hallmark engages in online advertising practices (and certain analytics or similar activities), which may be considered a “sale” or “share” for cross-context behavioral advertising as defined in the CCPA and CPRA. To opt out of cookies set by 3rd parties that may be considered "sales" or “sharing” under the CCPA and CPRA, Hallmark uses the OneTrust cookie manager to permit you to adjust your cookie settings.

In addition, the Digital Advertising Alliance also offers tools for California consumers to send requests under the CCPA and CPRA to opt out of the sale of personal information by some or all of the participating companies.

Data Retention

We will retain all categories of personal information described in this California Privacy Notice for as long as it is reasonably necessary for the purposes set out in this California Privacy Notice, considering the time period reasonably necessary to: provide to you; exercise the choices and rights you have requested; comply with our contractual obligations; enforce our terms for use of the Hallmark Properties; and comply with legal and regulatory requirements. Except as noted differently on specific pages or apps, we retain your personal information while you have an account with us, or while you are using our Hallmark Properties or continuing to visit us.

Users Younger than 16

Hallmark does not knowingly sell or share Personal Information of users younger than 16 years of age.

Right to Non-Discrimination for the Exercise of a Consumer's Privacy Rights

California consumers have the right to not receive discriminatory treatment for exercising CCPA and CPRA rights. We will not discriminate against you for exercising your CCPA and CPRA rights.

Under California regulation, certain aspects of our loyalty and similar programs, which provide benefits to consumers, may be considered a financial incentive program. We collect personal information from you in connection with our loyalty program, e.g. contact information (name, email address, residential address) and commercial information (like purchase history) for a number of reasons, including to administer the program, contact you with regard to your account (if any), to provide the benefits to you, to better serve you, and to fulfill your requests associated with the program.

To opt into our loyalty or similar programs, as set forth herein you will need to provide certain information, register for an account and agree to the applicable program terms, or otherwise follow the instructions associated with the loyalty or other similar programs. Participation in our loyalty or other similar programs is voluntary and you can withdraw at any time by contacting us at the Email or Chat links on our Consumer Care site or calling us at 1-800-HALLMARK.

To the extent that we provide programs that may be considered a financial incentive because the program is directly or reasonably related to the collection, deletion or retention of consumer personal information, the value is reasonably related to the overall value we receive from the personal information participants provide specific to the program minus the costs and expenses we incur in providing the program.

The Personal Information we collect about you will depend upon how you use the Hallmark Site or otherwise interact with us. Accordingly, we may not collect all of the below information about you. In addition to the below, we may collect and/or use additional types of information and will do so after providing notice to you and obtaining your consent to the extent such notice and consent is required by the CCPA and CPRA.

Identifiers such as name, mailing address, IP address, email address or account name.

  • We may collect this type of information from:
    • Consumers; cookies and tracking technologies; third party social media companies; third party business partners; we may also generate these identifiers internally, such as a Crown Rewards membership number.
  • We may use this type of information to:
    • Providing our services to you and allowing you to participate in the features the Hallmark Properties offer; recognizing you across devices so as to improve your experience with us; identifying your preferences and tailor our content and recommendations for you; processing your transactions; providing information on products/services we think you may be interested in; responding to your requests for information; verifying your identity, including without limitation, for purposes of product reviews; investigating and preventing fraud, illegal activities, and activities that violate our policies, and resolving technical issues reported about the Hallmark Properties; improving our services and marketing endeavors; for internal business purposes; contacting you regarding your use of the services and, in our discretion, changes to our policies; facilitating your job search, process your employment application, and prepare related governmental and internal statistics reports; complying with the law and protecting the safety, rights, property, or security of Hallmark, the Hallmark Properties, consumers, and the general public; other purposes disclosed to you at the time you provide your information, or otherwise with your consent.
  • We may disclose this type of information to:
    • Third party service providers; affiliates and subsidiaries; independent retailers; third parties whose features are integrated with the Hallmark Properties, such as social media companies; third party advertising and analytics companies; third parties with whom we have joint marketing and similar arrangements; law enforcement, government entities, or others if required by law or in connection with court proceedings (such as pursuant to subpoenas or court orders); third parties who may acquire your information as a result of a merger, acquisition or other ownership transition; Third parties when you agree to or direct that we share your information with them.
  • Third party advertising, analytics, and other marketing business partners may have access to this data through cookies and similar technologies, and this may be considered “sale” or “share” under the CCPA and CPRA under certain circumstances.

Any categories of Personal Information Described in subdivision 1798.140 such as name, signature, address or phone number. Note: Information in this category may overlap with other categories.

  • We may collect this type of information from:
    • Consumers; cookies and tracking technologies; third party social media companies; third party business partners.
  • We may use this type of information to:
    • Providing our services to you and allowing you to participate in the features the Hallmark Properties offer; recognizing you across devices so as to improve your experience with us; identifying your preferences and tailor our content and recommendations for you; processing your transactions; providing information on products/services we think you may be interested in; responding to your requests for information; verifying your identity, including without limitation, for purposes of product reviews; investigating and preventing fraud, illegal activities, and activities that violate our policies, and resolving technical issues reported about the Hallmark Properties; improving our services and marketing endeavors; for internal business purposes; contacting you regarding your use of the services and, in our discretion, changes to our policies; facilitating your job search, process your employment application, and prepare related governmental and internal statistics reports; complying with the law and protecting the safety, rights, property, or security of Hallmark, the Hallmark Properties, consumers, and the general public; automated decision-making or profiling; other purposes disclosed to you at the time you provide your information, or otherwise with your consent.
  • We may disclose this type of information to:
    • Third party service providers; affiliates and subsidiaries; independent Retailers; third parties whose features are integrated with the Hallmark Properties, such as social media companies; third party advertising and analytics companies; third parties with whom we have joint marketing and similar arrangements; law enforcement, government entities, or others if required by law or in connection with court proceedings (such as pursuant to subpoenas or court orders); third parties who may acquire your information as a result of a merger, acquisition or other ownership transition; third parties when you agree to or direct that we share your information with them.
  • Third party advertising, analytics, and similar third parties other marketing business partners may have access to this data through cookies and similar technologies, and this may be considered a “sale” or “share” under the CCPA and CPRA under certain circumstances.

Protected classification characteristics such as age, gender, race, ethnicity, religion, marital status, and veteran/military status. 

  • We may collect this type of information from:
    • Consumers.
  • We may use this type of information to:
    • Providing our services to you and allowing you to participate in the features the Hallmark Properties offer; identifying your preferences and tailor our content and recommendations for you; verifying your identity, including without limitation, for purposes of product reviews; investigating and preventing fraud, illegal activities, and activities that violate our policies, and resolving technical issues reported about the Hallmark Properties; improving our services and marketing endeavors; for internal business purposes; facilitating your job search, process your employment application, and prepare related governmental and internal statistics reports; complying with the law and protecting the safety, rights, property, or security of Hallmark, the Hallmark Properties, consumers, and the general public; other purposes disclosed to you at the time you provide your information, or otherwise with your consent.
  • We may disclose this type of information to:
    • Third party service providers; affiliates and subsidiaries; independent Retailers; third parties whose features are integrated with the Hallmark Properties, such as social media companies; third party advertising and analytics companies; third parties with whom we have joint marketing and similar arrangements; law enforcement, government entities, or others if required by law or in connection with court proceedings (such as pursuant to subpoenas or court orders); third parties who may acquire your information as a result of a merger, acquisition or other ownership transition; third parties when you agree to or direct that we share your information with them.
  • Third party advertising, analytics, and other marketing business partners may have access to this data through cookies and similar technologies, and this may be considered a “sale” or “share” under CCPA and CPRA under certain circumstances.

Commercial information such as what you purchase or consider purchasing from us and other requests you make.  

  • We may collect this type of information from:
    • Consumers; cookies and tracking technologies; third party social media companies; third party business partners.
  • We may use this type of information to:
    • Providing our services to you and allowing you to participate in the features the Hallmark Properties offer; identifying your preferences and tailor our content and recommendations for you; processing your transactions; investigating and preventing fraud, illegal activities, and activities that violate our policies, and resolving technical issues reported about the Hallmark Properties; improving our services and marketing endeavors; internal business purposes; complying with the law and protecting the safety, rights, property, or security of Hallmark, the Hallmark Properties, consumers, and the general public; other purposes disclosed to you at the time you provide your information, or otherwise with your consent.
  • We may disclose this type of information to:
    • Third party service providers; affiliates and subsidiaries; independent Retailers; third parties whose features are integrated with the Hallmark Properties, such as social media companies; third party advertising and analytics companies; third parties with whom we have joint marketing and similar arrangements; law enforcement, government entities, or others if required by law or in connection with court proceedings (such as pursuant to subpoenas or court orders); third parties who may acquire your information as a result of a merger, acquisition or other ownership transition; third parties when you agree to or direct that we share your information with them.
  • Third party advertising, analytics, and other marketing business partners may have access to this data through cookies and similar technologies, and this may be considered a “sale” or “share” under the CCPA and CPRA under certain circumstances.

Geolocation data such as the location of your computer or mobile device.

  • We may collect this type of information from:
    • Consumers; cookies and tracking technologies.
  • We may use this type of information to:
    • Help us show you the nearest stores to your location.
  • We may disclose this type of information to:
    • Third party service providers; affiliates and subsidiaries; independent Retailers; third parties whose features are integrated with the Hallmark Properties, such as social media companies; third party advertising and analytics companies; third parties with whom we have joint marketing and similar arrangements; law enforcement, government entities, or others if required by law or in connection with court proceedings (such as pursuant to subpoenas or court orders); third parties who may acquire your information as a result of a merger, acquisition or other ownership transition; third parties when you agree to or direct that we share your information with them.
  • Third party advertising, analytics, and other marketing business partners may have access to this data through cookies and similar technologies, and this may be considered a “sale” or “share” under the CCPA and CPRA under certain circumstances.

Internet or Electronic Network Activity such as browsing history, search history, banners you click, and pages you visit on our site.

  • We may collect this type of information from:
    • Consumers; cookies and tracking technologies; third party social media companies; third party business partners, such as data analytics providers, data brokers, advertising networks, or joint marketing partners.
  • We may use this type of information to:
    • Providing our services to you and allowing you to participate in the features the Hallmark Properties offer; recognizing you across devices so as to improve your experience with us; identifying your preferences and tailor our content and recommendations for you; investigating and preventing fraud, illegal activities, and activities that violate our policies, and resolving technical issues reported about the Hallmark Properties; improving our services and marketing endeavors; internal business purposes; complying with the law and protecting the safety, rights, property, or security of Hallmark, the Hallmark Properties, consumers, and the general public; other purposes disclosed to you at the time you provide your information, or otherwise with your consent.
  • We may disclose this type of information to:
    • Third party service providers; affiliates and subsidiaries; third parties whose features are integrated with the Hallmark Properties, such as social media companies; third party advertising and analytics companies; third parties with whom we have joint marketing and similar arrangements; law enforcement, government entities, or others if required by law or in connection with court proceedings (such as pursuant to subpoenas or court orders); third parties who may acquire your information as a result of a merger, acquisition or other ownership transition; third parties when you agree to or direct that we share your information with them.
  • Third party advertising, analytics, and similar third parties other marketing business partners may have access to this data through cookies and similar technologies, and this may be considered a “sale” or “share” under the CCPA and CPRA under certain circumstances. Sensory data such as audio, electronic, visual or similar information.  

Sensory data such as audio, electronic, visual or similar information.

  • We may collect this type of information from:
    • Consumers.
  • We may use this type of information to:
    • Providing our services to you and allowing you to participate in the features the Hallmark Properties offer; verifying your identity, including without limitation, for purposes of product reviews; investigating and preventing fraud, illegal activities, and activities that violate our policies, and resolving technical issues reported about the Hallmark Properties; internal business purposes; facilitating your job search, process your employment application, and prepare related governmental and internal statistics report; other purposes disclosed to you at the time you provide your information, or otherwise with your consent.

Biometric Information such as voice recordings.

Inferences drawn from other personal information such as preferences, characteristics, predispositions and behaviors.

  • We may disclose this type of information to:
    • Third party service providers; affiliates and subsidiaries; third parties whose features are integrated with the Hallmark Properties, such as social media companies; third party advertising and analytics companies; third parties with whom we have joint marketing and similar arrangements; law enforcement, government entities, or others if required by law or in connection with court proceedings (such as pursuant to subpoenas or court orders); third parties who may acquire your information as a result of a merger, acquisition or other ownership transition; third parties when you agree to or direct that we share your information with them.
    • We do not “sell” or “share” this information with third parties for cross-context behavioral advertising (i.e., targeted advertising).
    • We may collect this type of information from:
      • Consumers.
    • We may use this type of information to:
      • Providing our services to you and allowing you to participate in the features the Hallmark Properties offer; for other purposes disclosed to you at the time you provide your information, or otherwise with your consent
    • We may disclose this type of information to:
      • Third party service providers; affiliates and subsidiaries; law enforcement, government entities, or others if required by law or in connection with court proceedings (such as pursuant to subpoenas or court orders); third parties who may acquire your information as a result of a merger, acquisition or other ownership transitions; third parties when you agree to or direct that we share your information with them.
    • We do not “sell” or “share” this information with third parties for cross-context behavioral advertising (i.e., targeted advertising).
    • We may collect this type of information from:
      • Consumers; cookies and tracking technologies; third party social media companies; third party business partners, such as data analytics providers, data brokers, advertising networks, or joint marketing partners.
      • We may use this type of information to:
        • Identifying your preferences and tailor our content and recommendations for you; improving our services and marketing endeavors; for internal business purposes; other purposes disclosed to you at the time you provide your information, or otherwise with your consent.
      • We may disclose this type of information to:
    • Third party service providers; affiliates and subsidiaries; independent Retailers; third parties whose features are integrated with the Hallmark Properties, such as social media companies; third parties with whom we have joint marketing and similar arrangements; law enforcement, government entities, or others if required by law or in connection with court proceedings (such as pursuant to subpoenas or court orders); third parties who may acquire your information as a result of a merger, acquisition or other ownership transition; third parties when you agree to or direct that we share your information with them.
  • We do not “sell” or “share” this information with third parties for cross-context behavioral advertising (i.e., targeted advertising).
 

 

If you have questions about any of these rights, please call us at 1-877-203-2262.