Crown Rewards
Crown Rewards members get points on every purchase, plus exclusive benefits, savings and more free perks throughout the year. Get $5 off today, just for joining—details below.*
COMING AUGUST 11–17
Member Appreciation Week
Join us as we celebrate Crown Rewards members with exclusive rewards like 600 Bonus Points with any purchase. Not a member? Join during the event and get an additional 600 Bonus Points!
Details below.
Keep putting good in the world.
We’ll send good things your way.
Keep putting good in the world. We’ll send good things your way.
Keep putting good in the world. We’ll send good things your way.
Earn points
Spend rewards
The benefits keep adding up
More ways to earn
Birthday surprise
Free card every month
Download the app and get 600 Bonus Points
Now be more in control of your rewards than ever! Check your points, convert rewards and more on the Hallmark Cards Now app. Get 600 Bonus Points for downloading the app. First time download only. Details below.*
Download the app and get 600 Bonus Points
Now be more in control of your rewards than ever! Check your points, convert rewards and more on the Hallmark Cards Now app. Get 600 Bonus Points for downloading the app. First time download only. Details below.*
Convert points to rewards
Enjoy your rewards, on demand. Minimum 600 points required.
Sign in
Visit the Crown Rewards section of your account on Hallmark.com or the Hallmark Cards Now app.
Choose your reward amount
In the “Crown Rewards” section, select the amount of Reward Dollars you want to convert.
Spend Reward Dollars
Use them online immediately, or in store within 24 hours. We’ll send you an email, too!
when you reach Platinum status
Reach 2,500 points to become a Platinum member and earn 25% more points for every $1 you spend with us.
Crown Rewards Program Terms and Conditions and Frequently Asked Questions
*Save $5 on your next purchase: This member exclusive offer coupon will arrive in the Crown Rewards welcome email. Coupon is required to redeem offer in store and must be surrendered at time of purchase. To use on Hallmark.com, online promo code must be used to redeem offer. Offer valid only at Hallmark Gold Crown stores in the U.S.A. or at Hallmark.com on a single store/online visit. Hallmark.com orders require U.S. billing and shipping addresses. Limit one offer per member whether in store or online. May not be combined with other offers, including coupons and promotional merchandise. May not be combined with any other offer requiring an online code. Crown Rewards Dollars cannot be used online with this offer. Not valid on gift card purchases, postage stamps, past purchases or sale and clearance-priced merchandise. Not valid on sites or apps other than Hallmark.com. Customer is responsible for any applicable sales tax and shipping and handling. No cash value. See store for any additional exclusions. Offer may be cancelled or modified at any time. This offer is exclusive for you; coupon may not be redistributed. Internet redistribution strictly prohibited. No photocopied, photographed, scanned, mechanically or digitally reproduced or altered coupon accepted. Online code may not be redistributed. Coupon fraud is punishable by law.
*Earn Points, Get Rewarded: Points may be converted into Reward Dollars once a member has earned 600 points in a given calendar year. The timing and delivery of the issuance of Reward Dollars will be at Hallmark’s discretion.
*Spend Reward Dollars: Members may convert points to rewards at any time on Hallmark.com when the point balance is 600 or more.
*Free shipping on $30+ for Crown Rewards members: Valid at Hallmark.com on standard ground shipping only. Must sign in to Crown Rewards account to get offer. Not valid on past purchases or Sign & Send®. Valid for purchases of sale-priced merchandise, and may be combined with other offers. Net purchase, after application of other offers and coupons, including Reward/Bonus Dollars, must be at least $30.00 to qualify for free shipping. Offer may be cancelled or modified at any time. Hallmark.com orders require U.S. billing and shipping addresses. See full terms.
*600 Bonus Points for downloading the app: Valid until cancelled or modified when you download the Hallmark Cards Now app. Existing Crown Rewards members that download the Hallmark Cards Now app for the first time will receive 600 Bonus Points. Must create a Hallmark.com account at time of app download or link an existing Hallmark.com account to app profile for eligibility. Void where prohibited. Points will be credited automatically within 7 days and can be verified online at Hallmark.com/MyCrownRewards.
Crown Rewards Member Appreciation Week: Use your Crown Rewards card/number to get this offer. Offer valid 8/11/25-8/17/25 only at participating Hallmark Gold Crown stores in the U.S.A. and Hallmark.com. Limit one bonus per member whether in store or online. 600 Bonus Points on new member sign ups only. No cash value. Points will be credited automatically and can be verified online at Hallmark.com/MyCrownRewards and in the Hallmark Cards Now app after the promotional period ends. Valid on a single store or online visit. Not valid on gift cards, postage stamps, past purchases, or layaway purchases.