What’s a Keepsake Wish List?
Your best chance to get the Keepsake Ornaments you really want.

This year’s Dream Book and Wish List are coming this Friday, May 2! Once you find your new favorite ornaments inside, create a Keepsake Wish List to make sure you don’t miss out on a single one.
Here’s why Wish Lists are your best chance to bring home every ornament you want this year—plus, your chance to win a $500 Gold Crown gift card.
What’s a Wish List?
It’s a list we make for you to check off which Keepsake Ornaments you’ve chosen this year, and request they be held for you at your local Hallmark Gold Crown store.
Fill out your Wish List, share it with your store, and they’ll make sure your must-have ornaments will be bagged and waiting as soon as they’re released at Ornament Premiere on July 12 and Ornament Debut on October 11.
A Wish List is exactly that: a list of ornaments you WISH for this year—no obligation to purchase, no guarantees they remain available. Not all ornaments are available at all stores and limited-quantity ornaments are not included on the Wish List. You’ll have to come in store or order online to snag those!
Keepsake Ornament Club members get special access to club-exclusive ornaments to add to their Wish List. Not a member? Join here or in store when you pick up your ornaments!

Here’s a few ways you can use your Wish List—we hope these inspire you as you shop for your family

Their favorite fandoms
Move over sweet snowmen ornaments, these days eleven-year-olds are all about their favorite fandoms. Choose movies, TV characters and video game ornaments just for them.

Build your series collection
Did you know which ones you wanted before even opening the Dream Book? Is your family always excited to see the latest addition? Add series ornaments to your list and keep the traditions going.

Stay organized
Got your eye on more ornaments than you can keep track of? You’ll be able to see all of the ornaments you add to your Keepsake Wish List when you’re signed in to your account here.
How do I make my Wish List?
There’s a few easy ways to find and fill out a Wish List:
- Submit one online. Add ornaments directly to your list while browsing Hallmark.com and submit them directly for pickup at your local Gold Crown store. It’s quick and simple, plus submitting online enters you for a chance to win $500 for your Wish List!
- Pick one up at your local store. You can find a paper Wish List in the center of the Dream Book. Fill it out, detach it and turn it in at your local store.
- Download a copy to print off and submit in person to your local store. (Available on Hallmark.com when the Dream Book is released May 2!)
Make sure to fill out your contact information if you use the paper version!

How long do I have to fill out my Wish List?
The online Wish List will be available when the Dream Book arrives on May 2. You can submit your list at any time after that.
Once your ornaments are ready for pickup, your local store will give you a call. Don’t wait! Stores can’t hold your order forever. They are returned to the sales floor the Monday after the full event.
Just remember: Wish Lists are fulfilled in the order they’re received, so the sooner you submit the better your chances are at getting everything you want.

Win $500 for your Wish List!
Submit your online Wish List for a chance to be one of 10 winners of a $500 Hallmark Gold Crown gift card.
Ends 5/31. Online only. Details below.

Free Keepsake totes
Submit your Wish List in time for Ornament Premiere (6/30) & Ornament Debut (9/30) and get a Keepsake Ornament tote to pick up in store during the event.
Details below.

2025 Keepsake Ornament Club enrollment open now
KOC members get exclusive rewards, members-only perks and never-ending holiday spirit, so enroll today!