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What’s a Keepsake Wish List?

Your best chance to get the Keepsake Ornaments you really want.
Wish List
This year’s Dream Book and Wish List are coming this Friday, May 2! Once you find your new favorite ornaments inside, create a Keepsake Wish List to make sure you don’t miss out on a single one.  

Here’s why Wish Lists are your best chance to bring home every ornament you want this year—plus, your chance to win a $500 Gold Crown gift card.

What’s a Wish List? 

It’s a list we make for you to check off which Keepsake Ornaments you’ve chosen this year, and request they be held for you at your local Hallmark Gold Crown store.

Fill out your Wish List, share it with your store, and they’ll make sure your must-have ornaments will be bagged and waiting as soon as they’re released at Ornament Premiere on July 12 and Ornament Debut on October 11. 

A Wish List is exactly that: a list of ornaments you WISH for this year—no obligation to purchase, no guarantees they remain available. Not all ornaments are available at all stores and limited-quantity ornaments are not included on the Wish List. You’ll have to come in store or order online to snag those!

Keepsake Ornament Club members get special access to club-exclusive ornaments to add to their Wish List. Not a member? Join here or in store when you pick up your ornaments! 

Quick start a Wish List online by tapping the ornament icon.
Mom and children looking at a laptop with ornaments collaged in the background.

Why should I make a Wish List?

Because so many ornaments sell out at Keepsakes release events, it’s your best chance to get the ornaments you’ve been waiting for. And it’s the best way to keep those favorites organized as you peruse our new collection of over 450 ornaments in the Dream Book.

Here’s a few ways you can use your Wish List—we hope these
inspire you as you shop for your family

Kool-Aid Man, Princess Peach, and Harry Potter ornaments
Their favorite fandoms

Move over sweet snowmen ornaments, these days eleven-year-olds are all about their favorite fandoms. Choose movies, TV characters and video game ornaments just for them.

Cat playing on a laptop ornament and koi mermaid ornament.
Build your series collection

Did you know which ones you wanted before even opening the Dream Book? Is your family always excited to see the latest addition? Add series ornaments to your list and keep the traditions going.

Keepsake Wish List page on a laptop
Stay organized

Got your eye on more ornaments than you can keep track of? You’ll be able to see all of the ornaments you add to your Keepsake Wish List when you’re signed in to your account here.

How do I make my Wish List? 

There’s a few easy ways to find and fill out a Wish List: 

  • Submit one online. Add ornaments directly to your list while browsing Hallmark.com and submit them directly for pickup at your local Gold Crown store. It’s quick and simple, plus submitting online enters you for a chance to win $500 for your Wish List!
  • Pick one up at your local store. You can find a paper Wish List in the center of the Dream Book. Fill it out, detach it and turn it in at your local store. 
  • Download a copy to print off and submit in person to your local store. (Available on Hallmark.com when the Dream Book is released May 2!) 

Make sure to fill out your contact information if you use the paper version! 

Submit your list by May 31 to be entered for a chance to win $500 for your Wish List.
How long do I have to fill out my Wish List? 

The online Wish List will be available when the Dream Book arrives on May 2. You can submit your list at any time after that. 


Once your ornaments are ready for pickup, your local store will give you a call. Don’t wait! Stores can’t hold your order forever. They are returned to the sales floor the Monday after the full event. 

Just remember: Wish Lists are fulfilled in the order they’re received, so the sooner you submit the better your chances are at getting everything you want. 

Win $500 for your Wish List
Win $500 for your Wish List! 

Submit your online Wish List for a chance to be one of 10 winners of a $500 Hallmark Gold Crown gift card.
Ends 5/31. Online only. Details below.

Polaroid with an image of a Keepsake tote bag filled with ornament boxes.
Free Keepsake totes

Submit your Wish List in time for Ornament Premiere (6/30) & Ornament Debut (9/30) and get a Keepsake Ornament tote to pick up in store during the event. 
Details below.

2025 Dream Box and contents on a table
2025 Keepsake Ornament Club enrollment open now

KOC members get exclusive rewards, members-only perks and never-ending holiday spirit, so enroll today!

Win $500 for your Wish List Hallmark Keepsakes Sweepstakes: NO PURCHASE NECESSARY TO ENTER OR WIN. THIS IS A GAME OF CHANCE. A PURCHASE WILL NOT IMPROVE YOUR CHANCES OF WINNING. VOID WHERE PROHIBITED BY LAW. To enter, submit a completed Hallmark Keepsake Ornaments Wish List at www.hallmark.com/wishlist starting at 12:01 a.m. Central Time (“CT”) on May 2, 2025, and ending at 11:59 p.m. CT on May 31, 2025. Ten potential winners will be selected at random from all submissions received. Limit one (1) entry per person. See hallmark.com/wishlistsweeps for full rules.
Free Keepsake tote at Ornament Premiere: Valid 7/12/25–7/20/25 while supplies last. Also valid 7/11/25 in store only with Keepsake Ornament Club Early Shopping Pass or proof of valid membership. You must submit your Wish List by 6/30/25 only at participating Hallmark Gold Crown stores in the U.S.A. or Hallmark.com, and you must pick up your Wish List ornaments in store by 7/20/25. Limit one per consumer. Not valid on past purchases. Hallmark.com orders require U.S. billing and shipping addresses. Consumer is responsible for any applicable sales tax, shipping and handling. Subject to availability. 
Free Keepsake tote at Ornament Debut: Valid 10/11/25–10/19/25 while supplies last. Also valid 10/10/25 in store only with Keepsake Ornament Club Early Shopping Pass or proof of valid membership. You must submit your Wish List by 9/30/25 at participating Hallmark Gold Crown stores in the U.S.A. or Hallmark.com, and you must pick up your Wish List ornaments in store by 10/19/25. Limit one per consumer. Not valid on past purchases. Consumer is responsible for any applicable sales tax. Subject to availability. 
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