Crown Rewards Program


Join Crown Rewards and get rewarded for buying the Hallmark cards and gifts you love.

It’s simple, really. Just use your Crown Rewards member number at checkout to earn points. We turn your points into Reward Dollars that you can use to buy Hallmark products at Hallmark Gold Crown stores. See terms and conditions here.

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Shop and Save with Crown Rewards

  • 10 points for every dollar you spend
  • 5 Bonus Points for every card you buy and 100 Bonus Points for every three-card purchase
  • Reward Dollars for the points you’ve earned that help you save on regularly priced Hallmark products at Hallmark Gold Crown stores

Hallmark appSee your account balance in your monthly e-statement or sign in here.

Download our free mobile app to your iPhone® to view your account balance anytime.

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Find a local Hallmark Gold Crown store.


Join Crown Rewards online right now.


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