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Text Messaging Terms and Conditions

Effective January 6, 2021

Please read these terms and conditions carefully.

All Text Programs/Short Codes

By clicking “submit” or replying Y or YES for any text program(s), I provide my signature expressly consenting to contact from Hallmark via text at the number I provided, regarding products or services from Hallmark Cards, Inc., or its subsidiaries, affiliates, or agents. You also confirm you are the subscriber to the relevant phone number or that you are the customary user of that number on a family or business plan and you are authorized to Opt In. I understand that I am not required to enter into this agreement as a condition of any purchase. I can revoke this consent through any reasonable means.

Program Descriptions

General/Marketing Text Program (Short Code 57575)

Hallmark Cards, Inc. (“Hallmark”) and its service providers may use an automatic telephone dialing system to deliver text messages to you. Hallmark text messages are intended to provide you with information about Hallmark’s goods and services including, but not limited to special offers, rewards, and event information.

Reminders Text Program (Short Code 32223)
Hallmark Cards, Inc. (“Hallmark”) and its service providers may use an automatic telephone dialing system to deliver Reminder text messages to you. Reminder text messages are intended to provide you with the Reminder details for the occasions you requested and may include information about Hallmark’s goods and services relevant to that occasion.

Message Frequency

General/Marketing Text Program (Short Code 57575)

The number of Hallmark text messages that you receive through this program will vary. You will receive a maximum of 10 Hallmark initiated messages per month through this program/short code.

Reminders Text Program (Short Code 32223)

The number of Hallmark text messages that you receive through this program will vary depending on the number of Reminders you request.

Cost: All Text Programs/Short Code

Message and data rates may apply to each text message sent or received in connection with Hallmark text messages, as provided in your mobile telephone service rate plan. Please contact your mobile telephone carrier for pricing plans and any applicable roaming charges.

Supported Carriers: All Text Programs/Short Codes

If your mobile operator is not participating, you will not receive a reply to your messages. Some operators may not support some services (e.g. pre-paid users may not be able to participate). Check with your carrier to confirm. Supported carriers may change from time to time, but currently include Alltell, AT&T, Sprint, T-Mobile®, Verizon Wireless, Boost, Cricket, MetroPCS, Nextel, U.S. Cellular, Virgin Mobile, ACS Wireless, Appalachian Wireless, Bluegrass Cellular, Carolina West Wireless, Cellcom, C-Spire Wireless (formerly Cellsouth), Cellular One of East Central Illinois, Cincinnati Bell Wireless, Cross/Sprocket, Duet IP (AKA Max/Benton/Albany), Element Mobile, Epic Touch, GCI Communications, Golden State, Hawkeye (Chat Mobility), Hawkeye (NW Missouri Celluar), Illinois Valley Cellular, Immix (Keystone Wireless/PC Management), Inland Cellular, iWireless, Mobi PCS, Mosaic, MTPCS/Cellular One (Cellone Nation), Nex-Tech Wireless, nTelos, Panhandle Telecommunications, Peoples Wireless, Pioneer, Plateau, Revol, Rina - Custer, Rina - All West, Rina - Cambridge Telecom Coop, Rina - Eagle Valley Comm, Rina - Farmers Mutual Telephone Co, Rina - Nucla Nutria Telephone Co, Rina - Silver Star, Rina - South Central Comm, Rina - Syringa, Rina - UBET, Rina - Manti, Simmetry, South Canaan/CellularOne of NEPA, Thumb Cellular, Union Wireless, United, Viaero Wireless, West Central Wireless, Aliant Mobility, Bell Mobility, Fido, MTS Mobility, NorthernTel Mobility, Rogers Wireless, SaskTel Mobility, Télébec Mobilité, TELUS Mobility, Vidéotron, Virgin Mobile Canada, WIND Mobile.

How to Opt-In: All Text Programs/Short Codes

To opt-in to receive text messages from a Hallmark text messaging program(s) or short code(s), please follow the instructions provided by Hallmark Cards, Inc. Mobile numbers will not be shared outside of the Text Program that users have opted into.

How to Opt-Out: All Text Programs/Short Codes

To stop receiving text messages from a specific Hallmark text messaging program or short code, text STOP to the five-digit short code for the text messaging program from which you no longer wish to receive message (i.e. the five digit number from which its text messages are being sent 57575 or 32223). You will then receive confirmation of your opt-out of that text messaging program. This will only opt you out of the specific text messaging program associated with that five-digit short code.

Your Mobile Telephone Number: All Text Programs/Short Codes

You represent that you are the account holder for the mobile telephone number(s) that you provide. You may notify Hallmark of a number change by contacting 1-800-HALLMARK. Carriers provide files for phone numbers that have been deactivated from their network or ported from one carrier to another. We proactively opt-out deactivated numbers from our subscription list. You agree to indemnify Hallmark in full for all claims, expenses, and damages related to or caused in whole or in part by your failure to notify Hallmark if you change your telephone number, including, but not limited to, all claims, expenses, and damages related to or arising under the Telephone Consumer Protection Act, Telemarketing Sales Rule, and other applicable federal and state laws.

Access or Delivery to Mobile Network is Not Guaranteed: All Text Programs/Short Codes

Delivery of information and content to a mobile device may fail due to a variety of circumstances or conditions. You understand and acknowledge that network services, including but not limited to mobile network services, are outside of Hallmark’s control, and Hallmark is not responsible or liable for issues arising from them.

T-Mobile is not liable for delayed or undelivered messages.

Support/Help: All Text Programs/Short Codes

To request more information about a text program, text HELP to five-digit short code from which its text messages are being sent (57575 or 32223). You may also receive help by contacting 1-800-HALLMARK.

Eligibility: All Text Programs/Short Codes

To receive Hallmark text messages, you must be a resident of the United States and 18 years of age or older. Hallmark reserves the right to require you to prove that you are at least 18 years of age.

Changes to Terms and Conditions: All Text Programs/Short Codes

Hallmark may revise, modify, or amend these Terms and Conditions at any time. Any such revision, modification, or amendment shall take effect when

it is posted to Hallmark’s website. You agree to review these Terms and Conditions periodically to ensure that you are aware of any changes. Your continued consent to receive Hallmark text messages will indicate your acceptance of those changes.

Termination of Text Messaging: All Text Programs/Short Codes

Hallmark may suspend or terminate your receipt of Hallmark text messages if Hallmark believes you are in breach of these Terms and Conditions.

Your receipt of Hallmark text messages is also subject to termination in the event that your mobile telephone service terminates or lapses. Hallmark reserves the right to modify or discontinue, temporarily or permanently, all or any part of Hallmark text messages, with or without notice.

Communications and Consent to Electronic Notices: All Text Programs/Short Codes

You may communicate with Hallmark by calling 1-800-HALLMARK. Hallmark may issue notices via various channels, including by sending e-mail to an address you provide. You agree that such notices shall have legal effect. You also agree that notices sent by e-mail satisfy any requirement that

notices be provided in writing. If you do not agree, do not use Hallmark products or services. You may have the right to withdraw your consent to receive certain electronic communications, and, when required by law, Hallmark will provide you with paper copies upon request. You may make such a request by contacting 1-800-HALLMARK. If you withdraw your consent, Hallmark reserves the right to terminate your use of Hallmark’s products or services. By accepting these terms, you confirm that you are able to receive, access, and retain the notices that Hallmark may send. You may update your contact information by contacting 1-800-HALLMARK.

Agreement to Arbitrate: All Text Programs/Short Codes

This agreement shall be governed by and construed in accordance with the laws of the State of Missouri, without giving effect to any principles of conflicts of law. Any dispute relating in any way to your use of or access to our text messaging program, including but not limited to actions

brought under the Telephone Consumer Protections Act, 47 U.S.C. § 227 et seq. shall be submitted to confidential arbitration in Kansas City, Missouri, except that, to the extent you have in any manner violated or threatened to violate Hallmark’s intellectual property rights, Hallmark may seek injunctive or other appropriate relief in any state or federal court in the state of Missouri, and you consent to exclusive jurisdiction and venue in such courts. Arbitration under this Agreement shall be conducted under the rules then prevailing of the American Arbitration Association. The arbitrator’s award shall be binding and may be entered as a judgment in any court of competent jurisdiction. To the fullest extent permitted by applicable law, no arbitration under this Agreement shall be joined to an arbitration involving any other party subject to this Agreement, whether through class arbitration proceedings or otherwise, and you agree that you will not participate as a class member or class representative in any action against Hallmark.

Contact Us: All Text Programs/Short Codes

If you have questions regarding these Terms and Conditions, please reach out to us by contacting 1-800-HALLMARK.