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Earn points

You’ll get 10 points for every $1 you spend and points never expire.

Spend rewards

Points get turned into Reward Dollars you can spend in store or online.


The benefits keep adding up

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Two hearts
Free Shipping on $30+
As a member, you won’t pay shipping on $30+ at*
Rack up Bonus Points
Take advantage of exclusive Bonus Points opportunities.
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Gift box
Exclusive savings
Our way of saying thanks for being a Crown Rewards member.
Birthday surprise
A little perk that lets you know we care about you.
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Three hearts
Free card every month
You'll receive a new coupon each month via email. Use it at your local store.
Triple points events
Look for triple points events throughout the year to help you earn even faster.
Download Hallmark Cards Now


Convert points to rewards

Enjoy your rewards, on demand. Minimum 600 points required.

step 1
Sign in

Visit the Crown Rewards section of your account on or the Hallmark Cards Now app.

Step 2

Choose your reward amount

In the “Crown Rewards” section, select the amount of Reward Dollars you want to convert.

step 3

Spend Reward Dollars

Use them online immediately, or in store within 24 hours. We’ll send you an email, too!

platinum members

when you reach Platinum status

Reach 2,500 points to become a Platinum member and earn 25% more points for every $1 you spend with us.

Crown Rewards Program Terms and Conditions and Frequently Asked Questions

*Save $5 on your next purchase: This member exclusive offer coupon will arrive in the Crown Rewards welcome email. Coupon is required to redeem offer in store and must be surrendered at time of purchase. To use on, online promo code must be used to redeem offer. Offer valid only at Hallmark Gold Crown stores in the U.S.A. or at on a single store/online visit. orders require U.S. billing and shipping addresses. Limit one offer per member whether in store or online. May not be combined with other offers, including coupons and promotional merchandise. May not be combined with any other offer requiring an online code. Crown Rewards Dollars cannot be used online with this offer. Not valid on gift card purchases, postage stamps, past purchases or sale and clearance-priced merchandise. Not valid on sites or apps other than Customer is responsible for any applicable sales tax and shipping and handling. No cash value. See store for any additional exclusions. Offer may be cancelled or modified at any time. This offer is exclusive for you; coupon may not be redistributed. Internet redistribution strictly prohibited. No photocopied, photographed, scanned, mechanically or digitally reproduced or altered coupon accepted. Online code may not be redistributed. Coupon fraud is punishable by law.

*Earn Points, Get Rewarded: Points may be converted into Reward Dollars once a member has earned 600 points in a given calendar year. The timing and delivery of the issuance of Reward Dollars will be at Hallmark’s discretion.

*Spend Reward Dollars: Members may convert points to rewards at any time on when the point balance is 600 or more.

*Free shipping on $30+ for Crown Rewards members: Valid at on standard ground shipping only. Must sign in to Crown Rewards account to get offer. Not valid on past purchases or Sign & Send®. Valid for purchases of sale-priced merchandise, and may be combined with other offers. Net purchase, after application of other offers and coupons, including Reward/Bonus Dollars, must be at least $30.00 to qualify for free shipping. Offer may be cancelled or modified at any time. orders require U.S. billing and shipping addresses. See full terms.


*600 Bonus Points for downloading the app: Valid until cancelled or modified when you download the Hallmark Cards Now app. Existing Crown Rewards members that download the Hallmark Cards Now app for the first time will receive 600 Bonus Points. Must create a account at time of app download or link an existing account to app profile for eligibility. Void where prohibited. Points will be credited automatically within 7 days and can be verified online at