Earn points

For every $1 you spend at a Gold Crown store or on Hallmark.com, you’ll earn 10 points.

Get rewarded

Earning 300 points equals $1 Reward Dollar you can spend like cash.

Reward Dollars

Points are converted into Reward Dollars and sent to you. Spend them online or in stores like cash.

Bonus Dollars

Our gift to you just for being part of the Crown Rewards program.

Unlock Bonus Points

Extra points you can get when you shop in stores and online. The more you unlock, the faster you earn Reward Dollars.

Online access

Conveniently check your Crown Rewards status from your computer or your phone.

Crown Rewards Program Terms and Conditions and Frequently Asked Questions

Save $5 on your next purchase: This member exclusive offer coupon will arrive in the Crown Rewards welcome email. Coupon is required to redeem offer in store and must be surrendered at time of purchase. To use on Hallmark.com, online promo code must be used to redeem offer. Offer valid only at Hallmark Gold Crown stores in the U.S.A. or at Hallmark.com on a single store/online visit. Hallmark.com orders require U.S. billing and shipping addresses. Limit one offer per member whether in store or online. May not be combined with other offers, including coupons and promotional merchandise. May not be combined with any other offer requiring an online code. Crown Rewards Dollars cannot be used online with this offer. Not valid on gift card purchases, postage stamps, past purchases or sale and clearance-priced merchandise. Not valid on sites or apps other than Hallmark.com. Customer is responsible for any applicable sales tax and shipping and handling. No cash value. See store for any additional exclusions. Offer may be cancelled or modified at any time. This offer is exclusive for you; coupon may not be redistributed. Internet redistribution strictly prohibited. No photocopied, photographed, scanned, mechanically or digitally reproduced or altered coupon accepted. Online code may not be redistributed. Coupon fraud is punishable by law.