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Life is Good®

Life is Good, founded by Bert and John Jacobs more than 20 years ago, has one simple mission: to spread the power of optimism, which they share with their community. Life is Good believes that optimism is a way of life and allows you to embrace tools like gratitude, openness and authenticity, which can help you overcome obstacles, find a greater purpose, and ultimately live a fulfilling and happy life.

Hallmark is proud to be a partner with Life is Good. In addition to selling Life is Good t-shirts, socks, baseball caps, mugs and other gifts in our Gold Crown stores, in 2013, the two companies formed a partnership to create Life is Good's first line of greeting cards and stationery. Life is Good cards feature short, simply stated, positive messages for a variety of occasions, from Christmas and Father's Day to birthdays to graduations. Many designs feature Jake, Life is Good's stick figure character with the infectious smile featured on their first-ever T-shirt design.

Life is Good also donates 10 percent of its net profits to help kids in need through its own Life is Good Kids Foundation—to build a world where life is good for all kids. The Kids Foundation partners with schools, hospitals, social service agencies and other childcare organizations, to improve the quality of care delivered to the most vulnerable children around the country.