Our 1,400 creative professionals are divided into studios by areas of expertise such as Design, Visual Arts, Writing & Editorial, Marketing and Ventures. We differentiate ourselves from other creative companies by building proprietary collections that showcase original imagery created by our exceptional in-house talent. After nearly 100 years, Hallmark continues to innovate, evolve and explore new solutions, cutting-edge technologies and production processes in search of fresh, meaningful ways for our consumers to communicate, connect and celebrate. Design and Visual Studios
The largest of all creative studios, the Design studio iscomposed of all areas of design expertise: graphic, industrial, interior, environmental and multimedia. Graphic Designers and Process Artists are responsible for creating greeting cards, gift wrap, party supplies, store signage, books collateral materials and much more. Industrial and Interior Designers/Architects create store environments from start to finish, including materials, lighting, fixtures and displays. Our Industrial Designers also create fresh new gift lines. Multimedia Designers and Animators create Hallmark’s online presence from our website to e-greetings and animation. Our Illustrators draw using both conventional and digital techniques. Alternative, humorous, contemporary, cute and traditional describe the different illustration styles at Hallmark. Hallmark has one of the largest in-house Photography studios in the country with a team of over 70 Photographers, Stylists, Producers, Retouchers, Assistants and Art Directors. Who else but Hallmark has a studio of over 15 Lettering Artists dedicated solely to creating hand lettering and innovative typography solutions for product? At Hallmark, lettering is an art all its own. The talented members of our Sculpting studio use both conventional and digital techniques to create beloved Keepsake ornaments and other 3-D product. Creative Writing & Editorial Studios
Hallmark employs over 100 Writers and Editors. Hallmark’s creative writers craft just the right language to provide consumers with a variety of message styles for expressing themselves to others. Whether the need is simple, heart felt or humorous, Hallmark writers have the imagination to create distinct, relevant messages Writers also give voice to the many diverse product lines such as Sinceramente, Mahogany and Tree of Life. In additional to greeting cards, Writers and Editors also work with e-greetings, gifts, books, magazines, music and many other categories. Marketing and Ventures Studios
Hallmark has cultivated an in-house creative advertisingteam for brand-building and collateral development. These creative professionals (Copy Writers, Editorial Strategists, Designers and Art Directors) create marketing tools that engage customers, drive action and develop long-term customer relationships. The Ventures Studio is responsible for launching new products and services in Hallmark Direct to Consumer, Business to Business, Website services, Digital and Interactive, and execution support for Publishing. Creative Leadership
Our leadership team is comprised of Creative Directors, Art Directors, Studio Managers, Editorial Directors and Strategists. Using their creative expertise and innovative perspective, they lead our creative teams in the development of visual and editorial solutions for all creative product categories including greetings, giftwrap, 3D product, marketing collateral, digital and interactive, on-line solutions and conceptual store environments. Creative Directors oversee all aspects of product development and execution from concept through completion. Art Directors motivate product teams to provide the highest caliber solutions by establishing high aesthetic and technical standards. Our Studio Managers manage career development, performance and productivity of a design staff. Writing Stylists, Editorial Directors and Strategists lead teams of writers and editors while interpreting business strategy for the creation of culturally relevant and meaningful products. | 
