 | |  | Hallmark is committed to recruiting and hiring talented employees from a wide range of backgrounds. We work to promote a culture of inclusion for all our stakeholders—from our employees to suppliers to customers and communities. By understanding our business and providing their unique perspectives and contributions, diverse employees and other stakeholders make our company more productive and competitive.
Our diversity initiatives live in our workplace and marketplace. Senior company leaders guide the company's diversity strategy through the Corporate Diversity Council. Business units like Sinceremente Hallmark are pursuing growing new markets. And all Hallmarkers have opportunities to participate in division diversity councils and employee resource groups, including:
The Hallmark African American Leadership Council—focused on building understanding of cultural differences and providing qualitative and quantitative insights about opportunities with African-American consumers. The Hispanic Education Awareness Resource Team—a resource in recruiting, recognizing, promoting and maximizing the potential of Hispanic employees, customers and communities. Hallmark Employees Reaching Equality—a support network and forum for gay, lesbian, bisexual and transgendered employees to work with leaders and peers on education and awareness of issues as well as marketplace information. Asian Resource Community at Hallmark—a resource regarding Asian-American issues and help programs to develop, recruit and retain Asian-American talent.
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