What to write in a Valentine’s Day card

Valentine message ideas from Hallmark writers

By Keely Chace
Valentine Messages: What to Write in a Valentine's Day Card #Hallmark #HallmarkIdeas

Back in the day, when you had to come up with a valentine for everyone in your class, it was enough just to sign your name twenty times…and maybe tape on a heart-shaped sucker. But now that you’re older and your valentine list is shorter, you can afford to slow down, show the love and take your time adding a personal message to your card. Need some ideas to get your pen rolling? You’re in the right place!

In this guide, Hallmark writers offer up inspiration to help you find just the right loving words to add when you sign a valentine. Our Valentine’s Day messages are organized by what you want to say, how much you want to say, whom your card is for and more.

Just click on the appropriate category below to go straight to the ideas you need, or you can read the whole guide and mix and match to create a truly unique valentine message. However you choose to use it, we hope our guide adds a little fun and passion to your valentine signing—truly, endlessly and 4EVER!

What to write in a Valentine's Day card Happy Valentine's Day

When the card has already said it all or you just feel like keeping things short and sweet, a simple “Happy Valentine’s Day” message might be the way to go. Here are some ideas for adding a little extra love to your wish.

Friends & family

  • “Happy Valentine’s Day, Sweetheart.”
  • “Happy Valentine’s Day with love and sprinkles on top!”
  • “The happiest of heart days to the sweetest of Valentines!”

Romantic love

  • “Happy Valentine’s Day, gorgeous.”
  • “Wishing the sweetest, happiest day to my forever Valentine.”
  • “Happy Valentine’s Day to my one and only.”

Writing tip: If you’re uncomfortable getting all mushy about stuff, don’t do it. There’s no shame in letting the card do the heavy lifting for that kind of thing—you’re already awesome just for thinking to send a valentine.

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Valentine's Day Wishes

Valentine’s Day should be fun! Why not wish your recipient a day of having a great time and feeling loved?

Friends & family

  • “[Dad], I hope you’re feeling really loved today. You are!”
  • “It’s so sweet having a [daughter] like you. Hope your Valentine’s Day is extra sweet, too!”
  • “Have fun on Valentine’s Day and don’t eat any more candy than I would! (Which pretty much means the sky’s the limit!)”
  • “Cheers! Here’s to a Valentine’s Day filled with good wine, good food and especially good friends like you!”
  • “Hope your day brings just what you want it to.”
  • “Hope your day is filled with reminders of how much you’re loved.”

Romantic love

  • “I hope Valentine’s Day is as happy for you as you make every day for me.”
  • “Tonight is all ours. I can’t wait to celebrate with you.”
  • “Especially on Valentine’s Day, I hope you feel how deeply I cherish you and your love…how grateful I am to have you in my life.”

Writing tip: Including the recipient’s nickname (or private pet name!) can instantly make the simplest wish feel warmer and more personal.

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Compliments

Valentine’s Day is the perfect chance to share or affirm the specific things you love and appreciate about the person getting your card. We all like being told why we’re loved and appreciated. Your compliments can be sincere, heartfelt, quirky or playful—whatever fits your style and your relationship.

Friends & family

  • “Happy Heart Day to the smartest, funniest [guy] I know!”
  • “As my [Mom]…as a friend…as a Valentine…you’re the best!”
  • “If niceness was chocolate, you’d be a whole, big, heart-shaped box full!”
  • “Thanks for being the loyal and caring [friend] you are. Love you!”
  • “You’re just the right balance of upbeat and grumpy. Love that about you!”
  • “You make me laugh. You make me think. You make me really glad we’re [sisters].”
  • “You're one of the best people I ever met—and I'm picky so you know it's true.”

Romantic love

  • “You are so beautiful.”
  • “You take my breath away. Always.”
  • “You have no idea how sexy you are. (But I’m going to do my best to let you know!)”
  • “I couldn’t ask for a more wonderful [husband] than you.”
  • “You are strong, kind, sweet, funny…and I’m so lucky to be the one loving you.”
  • “There are so many things I respect and admire about you…just to name my top three: your intelligence, your commitment to the things you believe in and the way you make a difference in the world. There aren't many people who have as much to show for their time on the planet. You're an inspiration and that's the part about you I love the most.”
  • “You inspire me to be a better person.”
  • “You're so incredibly smart—I wonder what you were like with ALL your brain cells before all those beers at [Hooper's]. JUST KIDDING. You are plenty smart enough without them!”

Writing tip: Why stop at just one compliment when you could fill a whole list? Here are a few list ideas: "The top 10 reasons why I love you"; "Things that are much better with you, Valentine"; “You are even better than” (followed by a list of things you really love).

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Love & Gratitude

You can hardly go wrong by saying something like, “I love you and I’m glad you’re in my life.” This kind of warm message works equally well for friends, family and significant others.

Friends & family

  • “Happy Valentine’s to one of my favorite people. Ever.”
  • “I hope you feel loved and appreciated on Valentine’s Day. Because you are.”
  • “Love you bunches and bunches.”
  • “Valentine’s Day and every day, I’m grateful for you.”
  • “You’re easy to love.”
  • “Thanks for all you do that makes my life happier (which is a lot!).”
  • “I am so thankful for who you are and what you do for the people in your life.”

Romantic love

  • “Thanks for being you and for being mine.”
  • “My heart is all yours.”
  • “Life is so good and love is so sweet with you.”
  • “You have my heart. Thanks for taking such good care of it every day.”
  • “With love that will just keep growing,”
  • “With all my love on Valentine’s Day and always,”
  • “Love you more than words can say…more than you could ever know.”
  • “I appreciate more every day what your love brings to my life.”
  • “With everything I’ve got and everything I ever will, I love you.”
  • “It’s so great to be married to my best friend.”

Writing tip: One Hallmark writer fondly remembers how his grandmother, who always sent valentines, would always choose a couple of words to underline. It seemed kind of random, but they would usually be part of a list of nice things about him. Consider emphasizing certain important words in your message—with underlining, all-caps…or maybe even bubble letters.

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What I Like About Us

Let your spouse or partner know what you love or appreciate about the relationship you share—from the things you enjoy doing together to the little everyday moments you cherish. Make him or her feel great about being part of “Us”!

Romantic love

  • “I love all the adventures we have together.”
  • “I love when you snuggle me and make me laugh. I don't know which I like best.”
  • “I love our little rituals we share like walking to [Hooper’s] and always greeting ‘my’ weeping willow tree. In some strange way, those little things make me the happiest. But only because it’s you I’m with.”
  • “I love your book recommendations for me. You’re always interesting, always turning me on to new ideas, and that’s just one reason I love being around you.”

Writing tip: Sometimes we can get hung up with this imagined expectation of what someone is “supposed” to write in a Valentine’s Day card. Don’t let that throw you. If it’s from your heart, then it’s right.

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Let's Celebrate!

For friends and family, you might want to wish them fun celebrating Valentine’s Day in their favorite way. Or, for your significant other, you might want to deliver your card early in the day and look forward to celebrating together later…

Friends & family

  • “Thinking of you and lifting my glass to you on Valentine’s Day!”
  • “Happy chocolate-and-chick-flicks day!”
  • “Happy Heart Day! Have all the fun you can have without waking the kids!”
  • “Hope he spoils you. You deserve it.”
  • “I’ll raise an awesome Valentine’s cocktail to you.”

Romantic love

  • “All I need to make Valentine’s Day happy is you. Can’t wait…”
  • “Thinking of you all day. Looking forward to tonight…”
  • “I’ve got about a million kisses here waiting for you.”
  • “This will definitely be a kids-in-bed-early kind of night. XOXOXO”

Writing tip: For your significant other, you might decide to give more than one valentine…and write more than one personal message. If you go this route, consider giving a mix of serious, heartfelt and playful messages, delivered at different times of the day—tucked behind his toothbrush, left on the seat of her car, sent to his office, hand-delivered over a candlelit dinner…

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Sharing Laughs

If you love them, make ’em laugh! A little good-natured Valentine humor probably works best for friends and family. But if your beloved likes to be laughing, then go for it.

Friends & family

  • “Know the difference between Valentine’s Day and a zombie? If you run fast enough, you can escape a zombie.”
  • “May Valentine’s Day bring you sweet things—perhaps a box of chocolates the size of Montana for starters.”
  • “I don’t care what anyone says about you. I’m still sending you this valentine and claiming you as family.”
  • “You’re a goofball, but luckily, I like that in a Valentine. (Takes one to love one, I guess!)”
  • “Someday, our princes will come. And they better have flowers!”

Romantic love

  • “We’re still just two crazy kids in love. (Actually, you’ve become pretty sane and grown-up through the years. But thanks for staying just crazy enough to keep loving me!)”
  • “Whoever said having kids kills romance maybe doesn’t know how to lock a door. Here’s to our kid-proof passion…”
  • “Someday we’ll pop in our dentures and celebrate Valentine’s Day together over the early-bird special. And you will still be the most beautiful woman in the world to me.”
  • “I will love you even when I can no longer remember your name. Or mine.”
  • “If it didn’t sound cheesy, I would tell you that you complete me, because you do.”

Writing tip: Humor is a great way to communicate how well you know and love someone. If your Valentine is someone who appreciates edgy or teasing humor, you’ll know it. If not, then stick with safer humor that makes light of Valentine’s Day or yourself or love in general.

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Sharing Faith

If your faith is a natural part of the way you look at life and relationships, then write from the heart and let it show in the way you sign a valentine.

Friends & family

  • “Happy Valentine’s Day to one of our sweetest blessings.”
  • “Valentine’s Day is all about love, and [Mom], there is no one better than you at spreading God’s love wherever you go.”
  • “Keeping you in my most grateful prayers and wishing you a very happy Valentine’s Day.”
  • “This Valentine’s Day, I hope you are reminded of the many reasons God loves you so much.”

Romantic love

  • “So completely blessed by you and your love.”
  • “Especially on Valentine’s Day, I want you to know that I thank God for you every day.”
  • “God is good. I know because he gave me you to love.”

Writing tip: Unless you have reason to believe the recipient would be offended, there’s no need to shy away from mentioning God, prayers or blessings in what you write.

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Sharing Memories

Why not summon the spirit of Valentine’s Days and romantic moments past? Calling up a fond (or funny) memory can be a great way to share a smile, touch a heart and add personal meaning to your valentine.

Friends & family

  • “Remember that year I made you a valentine that said, ‘FOR A VERY SWEAT MOM’? Well, I can spell better now. And I still think it’s pretty SWEET having you for my mom!”
  • “Thinking about our movie-marathon Valentine’s Days back in college. Those are still some of my favorite times ever!”
  • “Eating a little Valentine carrot cake in your honor, Dad. It’s not as good as yours, but it still brings back good memories of Valentine’s Days growing up!”

Romantic love

  • “I still remember the chocolate chip cookies you baked me on our first Valentine’s Day. One of many little moments when I just knew…”
  • “You had me at ‘WrestleMania tickets’! Thanks for keeping me through a million little moments since then.”
  • “Remember spending a good part of last Valentine’s Day in the ER getting my hand stitched up? (How could you ever forget?) You were so sweet to me—that’s what I remember most.”

Writing tip: No matter what you say, use words that sound like you. If you are sincere and you are yourself, your card will be as meaningful as you want it to be.

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Sharing Quotes

If you have some favorite words about love, why not quote them when you sign your valentine? The quote doesn’t have to be flowery, mushy or poetic. Anything you think would be fun or meaningful for your Valentine is a good bet!

Examples

  • “I found this quote that captures what it means to love and be loved by you:
    Being deeply loved by someone gives you strength, while loving someone deeply gives you courage.
    — Lao Tzu
    All my love, now and forever…”
  • “‘Love is friendship caught on fire.
    — Bruce Lee
    Forever hot for you,”
  • “‘You should be kissed, and often, and by someone who knows how."’
    — Rhett Butler, Gone With the Wind
    XOXOXO,”

Writing tip: You can draw quotations from favorite books, poetry, songs, movie dialogue and more. If you’d like some quotable inspiration, check out these love quotes. You can include your quotation in the body of your written message, or you can write the quote separately on the inside left of the card. (Typically, you will end up signing your name on the inside right.)

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Milestone Valentine's Day

Whether it’s your first Valentine’s Day or your 50th, it can be fun to count up and call out how many you’ve shared together!

Romantic love

  • “I’m so excited to be sharing our first Valentine’s Day together. I hope it’s the first of many…”
  • “Our [6th] Valentine’s Day together, and I’m more in love with you than ever.”
  • “Happy [14th] Valentine’s Day to us!”
  • “I’ve counted it up, and this makes [22] Valentine’s Days for us. Then and now, can’t think of a more wonderful [man] to share them with.”
  • “Has it really been [10] years? I’d do it all over in a heartbeat.”

Writing tip: If you’re married to your Valentine, consider including in your count all the Valentine’s Days you shared before tying the knot. Depending on how long you dated, it could make for a much bigger number than your anniversary count!

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Missing You on Valentine's Day

If absence is making your heart grow fonder, let it show in how you sign your valentine.

Friends & family

  • “Wish we could be together swapping chocolate and laughing over candy hearts like we used to…”
  • “Love you and miss you, Mom! Looking forward to seeing you next month at Casey’s party!”
  • “Missing you and sending you a big Valentine hug!”
  • “Everyday makes me think of you, but especially today. Love you.”

Romantic love

  • “Saving up all my kisses until we’re together again.”
  • “I wish I was with you right now. The things I would do…”
  • “It means so much to know that, no matter how far apart we are, our love keeps us close.”
  • “I’m canceling Valentine’s Day—or at least just postponing it until I see you next weekend.”
  • “Wish you were here for me to spoil today.”

Writing tip: Try to accentuate the positive in a miss-you message. Instead of dwelling on the sadness of being apart, look forward to the happiness of the next time you’ll be together, or imagine what you would say and do if you were together right now.

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To Child

Valentine’s Day is a big day for preschool and school-age kids, and your card can add to the excitement! Just keep it short and sweet, warm and loving, and they will ♥ you for it!

Examples

  • “Happy Heart Day, cutie patootie!”
  • “We love you oodles and oodles, [Aidan]!”
  • “Hope you get lots of fun treats today! XOXOXO,”
  • “U R 2 Cute!”
  • “Wishing a fantastic day to my favorite [8]-year-old Valentine!”
  • “Hope your day is filled with fun and your mouth is filled with chocolate!”
  • “Hope your day is just as awesome as you are!”
  • “Sweet treats on Valentine’s Day help us remember to be sweet to each other. And you’re one of the sweetest kids ever!”

Writing tip: Kids appreciate a good drawing—or even just a funny stick figure. Consider adding a few hearts, word balloons or other doodles around your signature.

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Warm Closings

A warm closing before your signature is like the bow on top of your message. Choose one of ours, or come up with one of your own.

Friends & family

  • Warmly,
  • Love,
  • With love,
  • Lots of love,
  • Love always,
  • Much love to you,

Romantic love

  • All my love,
  • Love you,
  • All yours,
  • Forever yours,
  • Endlessly,
  • Passionately,
  • Truly,
  • Gratefully,
  • All my heart,
  • Always and forever,
  • Hugs and kisses,
  • Kisses,
  • XOXOXO,
  • Under your spell,
  • Mmmmwah,

Writing tip: If a closing like “Fondly” or “Always” or “Yours” feels too stuffy, try a short statement to wrap up your thoughts: “You’re awesome!” “You make me so happy.” “I’m lucky to have you.” Simple, sincere thoughts such as those help you end with a smile.

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Keely Chace is a Hallmark writer and mother of two. When she isn't busy writing cards, she reads, runs, brushes up on long division and listens to lots of piano practice.

Additional contributions by Hallmark writers Kevin Dilmore, Ellen Brenneman, Jennifer Fujita, Allyson Cook and Dan Taylor.



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