First introduced in 1987 as a 16-card promotion, Mahogany became a year-round brand offering both everyday and seasonal cards in 1991. Today, the Mahogany brand is the most extensive offering of cards available for African-American consumers.

Mahogany features more than 800 cards to help African Americans honor their relationships in innovative, compelling and culturally-relevant ways. The brand offers cards for several holidays, as well as a full range of everyday occasions.

Hallmark has been creating cards that speak to African-American culture since the 1960s, and continues to offer 16 feet of permanent Mahogany card lines, including the core Mahogany everyday card line.

The core Mahogany year-round product offering includes cards for occasions such as birthday, thinking of you, get well, wedding, anniversary, sympathy, and more. With sentiments ranging from religious to poetic and lighthearted to humorous, the line features cards appropriate for both adults and children.

Mahogany's innovative, dynamic designs and heartwarming sentiments serve as an affirmation of African-American culture and heritage. In addition to cards and stationery, the Mahogany line includes boxed Christmas cards.