Don Palmiter has spent many years studying, sculpting and perfecting the details in his hand-crafted trucks. This year marks the All-American Truck series' 20th anniversary, and so Don selected a model that had evaded him in the past.
Don explains, "I work with an editor who is also a car lover, and we choose the trucks that we are going to do, but the Ranchero is not your typical pickup truck. It’s more of a modified station wagon pickup, but the pickups have a dedicated following. Ford quit making the Ranchero sometime around the '70s, and so this ornament captures that part of truck history. I want the series to have a variety. I don't want it all to be the same kind of pickup."
Advertisements from the 1950s consistently place the Ranchero in a Southwestern setting, but they weren't meant for heavy-duty use. "It's not a rugged pickup truck. It's more finessed," Don says. "It's more for a country gentleman, not a work truck."
Don chose a color scheme to reflect the Ranchero's breezy personality, completing the look with white sidewall tires—certainly not typical of your everyday pickup!
Available beginning July 12 at Ornament Premiere.