Featured Keepsake Ornament Artist

Keepsake Ornament Artist Don Palmiter

Get the inside scoop

Don Palmiter was just 2 years old when his parents snapped a picture of him sitting proudly behind the wheel of his older brother's pedal car. "It was a 1948 Steel Craft Pontiac® station wagon. Burgundy with cream trim," he says with the warmth and emotion usually relegated
to describing an old flame. It's a passion that has earned him the reputation around
Hallmark and with ornament enthusiasts as "The Car Guy."


1968 Ford Ranchero GT Keepsake Ornament

Don Palmiter has spent many years studying, sculpting and perfecting the details in his hand-crafted trucks. This year marks the All-American Truck series' 20th anniversary, and so Don selected a model that had evaded him in the past.

Don explains, "I work with an editor who is also a car lover, and we choose the trucks that we are going to do, but the Ranchero is not your typical pickup truck. It’s more of a modified station wagon pickup, but the pickups have a dedicated following. Ford quit making the Ranchero sometime around the '70s, and so this ornament captures that part of truck history. I want the series to have a variety. I don't want it all to be the same kind of pickup."

Advertisements from the 1950s consistently place the Ranchero in a Southwestern setting, but they weren't meant for heavy-duty use. "It's not a rugged pickup truck. It's more finessed," Don says. "It's more for a country gentleman, not a work truck."

Don chose a color scheme to reflect the Ranchero's breezy personality, completing the look with white sidewall tires—certainly not typical of your everyday pickup!


Available beginning July 12 at Ornament Premiere.

1968 Ford Ranchero GT Keepsake Ornament
Featured Artist Coming Soon


Who's coming up next?

Don’t miss our next featured artist interview with Kristina Gaughran, coming in August.

Find one at your local Hallmark Gold Crown store.


Available to purchase online.


Ford Motor Company Trademarks and Trade Dress used under license to Hallmark Cards, Inc.

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