“I think, for the most part, people who design products for kids would agree that we’re all still just kids inside. We still like to play."
The creation of itty bittys all started with a doodle during a brainstorm. Illustrator Adan Chang sketched a quick interpretation of what popular characters could look like if they were just a wee bit “itty bittier.” Soon, Adan’s simple-but-fresh portrayal of popular licensed characters inspired an entire collection that continues to grow. Adan has spent most of his nine years at Hallmark bringing plush characters to life. When he’s not figuring out how to give a snowman legs or make a porcupine look huggable, Adan enjoys cooking, playing the guitar and hanging out with other people’s pets.