Hallmark Card Rewards



Hallmark Card Rewards

See what you can get with every 5 cards you give

With the Hallmark Card Rewards program, you can get rewarded for any Hallmark cards you buy, whether you buy them at Hallmark Gold Crown stores or more than 40,000 grocery and drug stores and supercenters across the U.S. Each time you buy 5 cards*, you'll earn a reward of your choice—redeemable for dollars off merchandise, dining or other perks from partners we've selected with you in mind. Plus, you'll also get exclusive offers and ideas just for signing up.


If you’re a Crown Rewards member, the perks are twice as nice. You’ll still earn points for every dollar you spend in Hallmark Gold Crown stores, but with new Card Rewards you’ll get rewarded for the cards you buy, too. It’s like having your cake and eating it, too.


Still have questions? See our FAQs



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Hallmark Card Rewards Program

Report your cards

Report cards

Just choose the option that works best for you. You can use the Hallmark Card Rewards app to scan the barcode on the back of the card and you’re done. Or, you can report your purchases online by entering the UPC.


Also a Crown Rewards member? Cards you buy at Hallmark Gold Crown stores or Hallmark.com will be automatically reported for you. Please allow 3 – 5 days for cards to post to your account.


Get the app for Android®           Get the app for iPhone®

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Track rewards progress

You can see your recent activity and track the rewards you’ve earned online anytime. Plus we’ll send you monthly email statements to let you know how close you are to your next reward.



Track your progress
Redeem rewards



Redeem rewards

Choose from rewards like gift cards, discounts, dollars off, and more from rewards partners we’ve selected that can help you enjoy more together time, or even a little “me” time.



* Monthly and annual limits apply. See full terms & conditions.


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